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Software and Technology

Salon City magazine lets advertisers create customized mobile ads

June 8, 2008

 

By Giselle Tsirulnik

salon1Salon City, a beauty, fashion and lifestyle magazine with a Hollywood spin, is using Broadcaster Media's Smarts platform for the creation and distribution of media-rich, context-specific ads to targeted mobile consumers.

The publication's advertisers can use Studio, an application built from Broadcaster Media's Smarts platform, to create and distribute ads. Texting SALON to 650-224-0053 will connect on-the-go consumers to Salon City's graphic-rich mobile Web site.

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  1. BMW sets record with funds raised for education at playoff event
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  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  6. Vera Wang sells IP to brand management firm WHP Global
  7. Meta drops price on paid subscription tier in EU
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