Retail
September 27, 2018
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
{"ct":"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","iv":"23034317e67c7588e2a17c28c316da24","s":"436e72de0733a258"}
Share your thoughts. Click here