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In-store

Saks runs Friends & Family email promo to drive in-store, online traffic

April 27, 2011

saks-email-185

 

By Ivy Tan

Department store chain Saks Fifth Avenue has turned to email to increase in-store traffic by sending opt-in users alerts for the store’s Friends & Family sale.

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  1. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  2. Versace taps Sabrina Carpenter for La Vacanza campaign
  3. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
  4. Estée Lauder Companies, Auberge Resorts unveil longevity center in Costa Rica
  5. The Langham, Lucid Air bring custom house cars to NYC, LA
  6. Armani Beauty rolls out retail location in Philippines
  7. Mercedes-Benz supports youth education during summer sales event
  8. 3 strategies for brands to create SMS campaigns
  9. Kering taps veteran talent to lead Ginori 1735, Brioni
  10. Porsche cuts ribbon on esports facility in Cologne
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