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Saks modernizes heritage with new branding initiatives

September 5, 2014

Cover of Saks' fall fashion men's catalog Cover of Saks' fall fashion men's catalog

 

By Sarah Jones

Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. ThredUp launches first-ever digital vintage pop-up
  3. De Beers Group to discontinue lab-grown diamond business
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Global South climbing centimillionaire ranks: Henley & Partners
  6. Gucci names next artistic director
  7. The Langham, Lucid Air bring custom house cars to NYC, LA
  8. Tiffany & Co. scales in China with Chengdu flagship opening
  9. Versace taps Sabrina Carpenter for La Vacanza campaign
  10. Marc Jacobs feeds music fandom ahead of fall 2025
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