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Dec. 23, 2024
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Multichannel

Saks modernizes heritage with new branding initiatives

September 5, 2014

Cover of Saks' fall fashion men's catalog Cover of Saks' fall fashion men's catalog

 

By Sarah Jones

Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Michael Kors walks with influencers in new campaign tier
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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