Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Saks highlights individual brands with set of mobile ads

April 9, 2014

Gucci editorial image by Saks Gucci editorial image by Saks

 

By Sarah Jones

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman