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Saks gets luxury consumers talking with caption contest

March 20, 2012

 

By Tricia Carr

Department store chain Saks Fifth Avenue is engaging its social media followers by holding a 10-day caption contest to promote women’s spring footwear on the brand’s shoes-only Tumblr page.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Louis Vuitton goes big with temporary NYC store
  8. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  9. Genesis House presents winter light installation
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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