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Dec. 27, 2024
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Saks Fifth Avenue drives consumers in-store via location-based promotions

September 21, 2010

Saks taps mobile at its location

 

By Rimma Kats

Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into any of the retailer’s participating locations on Foursquare.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. What to look for when buying your first luxury watch
  9. Saint Laurent Paris rebranding effort to settle over time
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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