Retail
June 3, 2021
Saks Fifth Avenue has prioritized customer experience. Image credit: Saks Fifth Avenue
By Sarah Ramirez
NEW YORK — Although U.S. department store chain Saks Fifth Avenue was an early adopter of ecommerce, the COVID-19 pandemic motivated the retailer to take a more personalized approach to online channels.
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","iv":"6fd210f4e7d3c2ca069abf7a4f35fc14","s":"e05be43119f55257"}
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