Retail
June 3, 2021
Saks Fifth Avenue has prioritized customer experience. Image credit: Saks Fifth Avenue
By Sarah Ramirez
NEW YORK — Although U.S. department store chain Saks Fifth Avenue was an early adopter of ecommerce, the COVID-19 pandemic motivated the retailer to take a more personalized approach to online channels.
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","iv":"91eaf563fde43145444a2d809967adbb","s":"c3015296194ececf"}
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