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Saks draws connection between fashion and fragrance for Alaïa debut

August 21, 2015

Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch

 

By Sarah Jones

Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. How culturally-aware influencer trips can successfully launch luxury products
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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