Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Saks draws connection between fashion and fragrance for Alaïa debut

August 21, 2015

Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch

 

Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.

To read the entire article, please subscribe or