High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Saks sent an email over the weekend that positioned marketers such as Oscar de la Renta, Reed Krakoff, Ralph Lauren, Michael Kors, Proenza Schouler, Marc Jacobs, Jason Wu and Donna Karan as leading U.S. labels. Experts agree that luxury brands should steer clear of offering an opinion about the election, but focus on patriotism at this time.
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","iv":"c2fbeff918ecf0fe033d86f8c888020c","s":"ae3da9b5bd6b5f48"}