High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Saks sent an email over the weekend that positioned marketers such as Oscar de la Renta, Reed Krakoff, Ralph Lauren, Michael Kors, Proenza Schouler, Marc Jacobs, Jason Wu and Donna Karan as leading U.S. labels. Experts agree that luxury brands should steer clear of offering an opinion about the election, but focus on patriotism at this time.
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","iv":"efe2d0db2f7637fb82e60b7de6efa187","s":"22dd4567d8e0b420"}