High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Saks sent an email over the weekend that positioned marketers such as Oscar de la Renta, Reed Krakoff, Ralph Lauren, Michael Kors, Proenza Schouler, Marc Jacobs, Jason Wu and Donna Karan as leading U.S. labels. Experts agree that luxury brands should steer clear of offering an opinion about the election, but focus on patriotism at this time.
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","iv":"a51005ea69a57f71ab5e6a3d04296068","s":"7a4342b00468a247"}