Apparel and accessories
June 30, 2023
Creative director Anthony Vaccarello commissions the explosive works of acclaimed Chinese artist Cai Guo-Qiang. Image credit: Saint Laurent
By Amirah Keaton
French fashion house Saint Laurent is leveraging the power of marketing channels old and new.
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13Qcr6Rub55KwJJ6H6fVrt5M0eOD9RtnXHRxfHsenlTpnPMmCWyfCCs95RS7wSz3iffARs6fEnUiWcsQVkxbhjoT7duF32sGDiVWFScjcAesXHN7xHP3dWzV9vUHw7I0LwTbgfeDnFHZWP6rR4wc1MhXeCG9QvcSIT4waRErdufTcDs00WOac5u1VduvCWYy7M0n0EmQEDM5dE08TkdVrstASFLVX57TBiq0AfSE5ORSYY4rUc9ruGQKgsisJ5cSuZ9gP1ryKeGQWQ7uCO6lm+uEwIRlipT2oGyBUHLUA88QjltWfSStlkcALwjFl4yHtYTKdOBrg4JQvZ+D9hPZHSJZ6ig4Wlrn91DG+5NnVrmhy7PT4rRFJOTWVS3ZV+bvXOHpRFXZs4V8T\/aATgMJZr6VXaGT0Jd9hjrzpN+Ms+l02ib7sRQ8pvsCTxXC34sSp3gLKhNc0+d4Wg69QGg7POuN6aYNX3kQ92D4DAejM\/wJ3rMRT7RrhTMf1NR29I0+rRemdfaqYg0L2Uy0c\/TcKgpLcFO7PsXlAk9dl31WcdW9ffTY3xynXKkb\/xTOvfHENHJdzr1ufvLxGx1uz9kCHGNV72L\/QoFLm4S9SZBGg9pbBWCUD3ghclAZd2xX3CB+I2cg6kUzW1LWxCkn7fbnm+sX0zrnZRyDUxx1dptg\/TSn+daWmheoL3D765+LJG\/YPt5zG16CAHq9bO4Q9aTmGRgdIA57BBJiLH5EFZG39aLiRUqr+z6++HOomDq8nI\/XkuUXHx1\/YeQFwxGYhu6gGZxXTaXlmLMdKcCS2LhzcSjhT9DgrvER+8+hcWrE8yAZHjrNeYqehHY4rwvJrkT+Pj5JHywNtDVrh5ozrtlsV1AQlfqg4L907yh1WKvnaT+AuPDWSi4aJ9HXOO\/exgWHYRcFNBunHyK9C416wv63oGIzyKdqq6Mo177DwhgSM+19gT4e2LOz8COur2HqtyVbNNRO48JIpDsexkMBtI7qd44nLuDPX4\/u5f9RAZZczNruTbhDTAQDN3GZEpYhymT7lKJdSTAxqg1AP3jls1jrO0D8z8KxsFcqfBhr3e1CUGFvMxDZtVfNkfx+QvGjY4pSUVF+FVzmPEo\/u0suIugEpLVHQxN1asxI\/HKO7XYVwU+WjrHiX8AcJagTeOwyC11mdrIX4qQsyVL2JNeGHVHiT6yRn91\/SAreKCdRkXqJuOzzxXxuToJ4OUp4c3wp6EveeYQSGQwWE8aYz2tsvWr7pZPhO9aJxHpo5lE5EXCpiVfIjPdRpFeNg\/WEytrpSmcYA5mrpYrwFg1vAP5LSt\/di7N5V\/zFQowDrnB3Xlhvtd7at4bTSigrWHOp0+vRhSlu6esTXgGGnduWLzZ3rhyRsdcO60z5dDESf57XDfp91PX2rbi3MpyB6cBhTuioocRy4mwrmr8Ntoy+UvqAc9uHT\/8IrTrW9nJ2+EmWrDLj+VUVGK2kJCmooCfHkWVJrfIWvkw0tMjqxUhqNEbo3sslO807\/8\/2T6vKq3z\/99MYO+yPMa8754PB1lILE9CkYE5iC9qlV\/Ex5qO+Rxm+6NLxjEtv2ZQKmqBn1wsEBdri8aI72ZChHIBqX7jR3goyQ+HDcQHR845jq8Z3ZSzZxgy8C8zSmbITwookR79kMw+tVNkCtyOMhX4xChWdY2ORunVwkon3IyVR4C1m4f8rW8IB\/neoWKXQEo3uCEhZABIBeIx1k\/D67uu7pJzQ9CtYPEgQB7PgyOiFtpG4REheyPUrgO1D0uUMHWeMF40uz4pO8t4EdrYZH3x3iDRtHYZogA8I4GSGNc1kDK8HbbBwWLugd9oFJ\/ICbGmupdmBZonoIJE84nG0xBtdJHCq7cpb4OuzhiG7pXWoBhQQUlgp79IfQdYc2+uX8m7zS3Obgpf0T24glIiz\/BC6RFShREYedZ\/D8jDJwzFqOlDJscJX\/XRErZL1QLHDfmJxXS+X0qz7Zm+EGrppN\/H4a\/fXijI\/j\/ngOSTJrZCqHYfRIOsFFoLdMxX4TW30G32BRoi\/tzj0YEkn+11\/jVxQ3+02gC7FuVUOWPq7EkkZPSwxKv3R9w7i3Bif7GDtGPXHUmqvlKbKSDL7mvprvu8ehRJbgE5oK8DP3kDSM83tgcDhlIq1125486vCgM\/cVzPBPQfOTGSKj5C5rAdKsUtbyPcEnyirmjgPyz3Jq+qsTwtu8zg8sPDF9VYveqzT7RLYYbe3xt2U9SzLfH31WtlIt9mmU7PUKBLN6moSztnvIga27XyPbVPrL6aQka3NNJUfjPeRq8pSq5QZMNWSdezNQclcIPPbcyNbhQN8wvxRiV\/\/wIhQTNnTyni9iMg9NTIQR0uQ16xsVoW2snJ6nG5kEgKle3+Gbqz9EPr8+oIqh\/KRx7oxIRngGls\/8CxB5o479m7KgQob5fXpIy3IdlZR0wahtRGBqtCYmdfOMXNmOviFFGsHZT07GW3GJcKVi0fsTJesgd+LsBXcgOGvsprn0Yv1qvlWhZsS+NZH0adTWaUa2RF3q4J3DfkU\/tmOLI2O6iCYl44alF4KeAcJyjN8GT1q7Fit0GZKTWf2B+6l05Di6Q8ZNaeWqWnPY55vqV4nI8+jcRSCwvRWsBszeb3\/XDFz\/t\/6GDckdo6vKP7vKv+Rhi2rGI7Qhhm68k5vWUbXapY53HXiUbydso7ULe5h\/8LkJg3oJizJAxnXBq9IYSJZwEjHvmdeDJ2kJskSfntLCrqOmZ5g2SEbFchpb3DnlTpRX95DZFiTQ1MTwXsiKuAc\/CR5yU7\/1EtwknHYP5fBiSVJtTyUxSp1rZzwaI77A0vxbz0ijSEEWFvLUw9myNww8wIG57Gdp0CyVJZwNo6scKD8WvO0YEXLXNgFPyGVyAnPfSS5xHsLmLf7bQgR20PkQxo7Bh4M2HOntD8H40JbEAkPIsHtwmqNpFFnsLwxpOR2j1qh1PYGMCablfBUBDhTRs1enMyB68cVCfnMQ02RZQIqNLrjI\/Jjb6GxqiEHjv8A4lg5fSDVuLdESGitdE+e6o8y+b3y8cV0Fvo09AuYnwXEXG7e8wrPJGO2FKSpnquq9Dt3942tIe5AoRB4p1cSQPyth9HCTKPacToh8z1n5NvthpEDc61Pi4qpn7X5NlEim67GnrW87PHrNQ8btjOzq92SdygPXkaYUwmwc9jdmfufsL7jj9saysPfRzyoeTzawXayUxK7k9fbpSMJJ3JpoIVaz4HeRXswfLlqcfR17+tMKLcEoWJbJXGQF02SbH+Pw6SKEODaNlJ8lYcsV1L1hD4O9Rjmth7Iu+IB\/9Kz7x7+6lLTo65wgseF59sn6ByhI3zrb\/fc5s59vbSD8U7yKJUedmyZV17i2xdNwMWth2V9D8lOa4pu\/WtO5Qx6x+So0On1urbjWn4uHKMj\/UaKjka2AKbyUGaT+vYHh4UqKMOmvBa8rot\/8UbGnqQC2PsQWls8tPLphmbaP03Ydiujs7Ow542\/4egejee8zbF\/M3W0GjGjACWWSGp6+DayFTeXY1QkZymrLTxm7iKFTWpjAH53R3okgvXyWS9qXaayxi8dfRpL9IQd6JmXcg8L3gPMTXh5KLkptCbjk+eI6F12pyy64VIzCkDH7hNFciPVfU2X6Z56XQc22oyor8QCSU7gWwpo3JLCEu\/5sbC+HqNanAuiMxJTvr2CT2GkhNlHK0rBcC8gSAh7RzYU2dafOxEDmKnj4\/5YmCaBo5YuWU2bLvVMvUkMEvyOp96I9bWNI2EWjvom2D1G2VDAkUyTWu6otCe6WkipGTqqteUWvgJKHAi2mGnif9QTZC8aB9ieRgqocHWStt3c2HEzYad8Ov4q7QFh0adeWtQcvENZAIjdEEtBuPQ2gobyaT84vOdr0KObVroNnxPVqXShqM\/DXKUdri3ndhQ7rtoKUCNYg2aRkHG\/\/XOwuVqf4qlQHvZcm\/UuVvK\/nID5RrGiXBu4DVOb6x5VDd4OEp5xlAdsMtMl8nKYms2ngEVF+\/HXppwqs4PU+5idbcCpuwB616NKBigCEwuBuy6ptMTEoe8Rpqod9R88r4ziH+NuBM2toL4jrUUEFfg97jrsN0qv+K9m+8nj49RDZMd7TDqHcw9vD7G6p5kYaShKMAfDTcg2wWc0cIegNiaM0se03atPmb1ln0zEFMNdJySid8Ov9gQgHyQ0sSPxBi6Pkg3IGPmA8MfWHEKD9gRQy5yx4pYu+r8XbBv6cxiSfN7xnZKZZeGewg8Aw4zU23ADYOnmLPq76eQFEiVZ0GRYdTCQ+OSPirlqHZJbjjVu9q3E45kv5k2Oao8SZ\/+IM\/ssWVIRTTeXhV7ivzhWwEpWDJStobdO31bOsY1rtrMUE4vWllx\/NLrCrje9xXMjja43NQX2ifpHOv2UPJ6XSJDkHMbdPcqKvw2Ivit8eEK6WojIkduv6c6WHd\/y7wzpV2JEbclAA55rQk4C85UWOK2uFAOIG9J0wT\/VeJFv3icFcZQcCSQT1QCIKsYoJYnY0Esfa+6+Xj3AhFokaIJ0\/Das0ic5EYumuyIEP5Q\/r91wa428wCaXvbiUKL8C4XZXO40tq+VYK2J\/A8UgDRTeQxiL47ceoX8fPTbs7nksSrxWnIQ674Y3CL3n2TRMywF1+ic\/NBCtTkjFU8N7TZy6c0lOn6WIZZCbprpMbI\/1THryZkNWo5AwuEVGWfdvv+0CmGLv+\/kSuJ3PJHh1Du6WvZieW2xPxKUrXwdwZc4A1VNvIP52Rkd414e7ZD22u7z16PNtPeCb6XeDbuLN\/poYGlDbapG7uKQWYo1mMNrp4IjJ0fOq6wsAOKN92db0peQ4TEOTfnqR9J2D0HjtBMASaDJSE0UzRhbEwR8VoJkJ26mS08fQuVUKn7tlTlcCcW64qN8aRaOVV+tvZlQW\/wE\/eZrhEKL1TRHrhy1JczKf0nOlPWgDp04xe+V+EnV\/7nPjPxMzPhIVFwUolXc06CTHbJc2U5\/YL18zrgC2SwI\/Aft+0cf0Tv99XQ48b8psw83ZhvHAMoTdk\/yBipICyTTBurNr7v0gUyljrzpBy0GU03gsQ7o5GzfroZFKIANNXzd+sXXvrK\/81VydBzlUmPqPn\/abFuXNZrPFd0GTp+VYJmFT5R3mjL3R4cARIDVXRFCOBToIUt22JqdUdAOyqqb88moedje0U2phPc\/bdqEt8v19h512P+ZymwVK0dsUJQbhdH2oZ+tDEJAZTLzeSyFN40a7XmIfhp8J8ZR\/eQlQC6OgvhdS\/q4CYTlaMXRYkOmpU+6RDnw5V4f+0GLeYOaXDS400+r\/1mB+F0YhkwPe0ey+IaspzBrtmVLD5zJ7o4caEs+rkio8mOX1jQmTnIvfaBRF+Pjos5JNRWmSAiS0mpulkod9va4yAgiRTy+0lv4cLnY3OpkPcu\/\/e7D12XauAWyVFU5h\/uyydtQ7xY5aUoVHx6QmVBdIncgoXgdM9acNhgbkRCF\/ug2mij1mz3aK7DfgOlNW+eaJS6koegda68V7z\/QAm04YzXPHRQM0zmyvoHDfyATB1MLSNjPNGbiMtC9cgR1LaBzBNDhCHmL9VR2Sx87x\/2q9y3q4Lc8CDf\/WCEgW984XZycae+H4Z8cFAYQypT+ChaVaJyKE34m5Kp+jnTNquf5sEzWE4ZFvOsHQVq2VQYkGgupNtPsQ2h9m0JMqFYDcFIDgvl5\/EZRrpzbffsPKXJDsssgxGC0ZYleHhRvvY5OFa8P7c5pouQCsQvGqVfGQdUsoRNzi9bSw3G1utHVsOiAURfB1r\/I6ImyG5L+gib5qgTo2TzeIi\/Q7SdzR6zCVl+\/2PxkxZYXShf8lheTw39xL42CBdw70fSfGg+KpmSDFQ1svP8wO7aOpyDC7EuXchSD+sbBu8sGQWX65YezG0T+xv5ORsGMa8+0KOtGBmxY+Ul7yiWCZfp6k8kmYmwRIz\/3YFIxb4xAZMQCkY9DZIzSoLUJbuRnW1qz88\/J2dXf+yiu+mUYZTqRNBeSOm\/J9GTPzdshfhnIVxze09w0R9WU1NGqlW8lz8vs9jZ6pm6HX+Q68RckhjTCXdMm+LwYBuiNiwNrUYunswvYFZYm61vWvi\/oGaeviZ0\/cnXSYEXml\/rHoyxhOXjY6Fddd\/AI+LJt8NZTc4Z0oDbog8isMPePYFW4GcETepKM06HwZOxEM9LUHJBvjUPbT8u6\/r2fnWjJ5vR7UjieCLNR8qDF6FQ5YUBP8OVmPoS6P7OimZ+HuG\/OnsA8rNLiz0KHn6IM\/W2obiw6gefFwfAH2dierPrDwPmLbelt+1\/oTg43a1bKm2PDKtpGt74cJfPZ1NxpOdNqvYOkPzX9fDJCJLjqKO7SJh\/DCJqxdZF4dHFAyOi+jFrxQaustVJdY6bzbF+0WJBGfHJI\/Rni9lPfqYxTLZ1icTvpv41hQBe22QO\/XRXqAoYekTTh97LzV5OZpttP05x2eZefk0PyiFPlKfvGiyY8ZtKwbWOtE9wmVhYoMQtmIsPZEY9gOGIMVdvkAuN773uKGBXtBW6OoGpurPSLMpljQiUTmbbT3dfTVELw2ggWjEBZGYBPPt4q1gbTPqqN9xTGGYw+g3iwVk9HFUk\/LgAnxMBS\/czeQzjVPwJ9FMiWB+W\/HgVwhfT4o\/DvCrPju4YIViYxdyw0DE59IXpVomWgrzbOG6okqPjXdHGHGLUjw1ZFa\/EWdBF9OMIbcajg+Cp6hKi9bPm8GtnruJ4p6wQlFWYcrbPnrOrWMU2D+psPacyEvaa613ZP7Nm3uxd6W635iIGSDMll3b1n+U3iSzXMF7XKpEzbXJuHUnOO9qYf4ti3yWV7sP3wQybMX5UQg8fMlZgKIknvl0ojpJHNCatw8F3oQjlM6viv3DhtbPO3oVWXL1jtWPcAC1wKXlQMakNT4uOXdcP8SvBS22Mbyn5bSDMnJiWD7KpD1WfYek0XGsKVWkpZYsaXElH0dPFYb6LuYfd259dVpSBHLI04ueybj5hNMWC4rcO3gckzPoKYep2GAmhfs8N\/i4cTIdJnSlINFzI3cYVEPkkNBX+G55En\/\/xF3KmdNi3dlwZJuUZBvd++vnEdTLObJyIS4nMgRHf7qUvnQZFR2X0GTqECprl5k4OFyfs5M5ci88D9D+NDKSI2o8SGX0mlv7CFtt5FTCHM7Kjo3e72XxoxL3RrwukBYo5p7vS+qmtK1JlBzcXomRUpH6l\/A4kgDzwI08omN1qjmgg83LEUh\/vaSrcOf2yHW1FiRso1ddBEUroInC6v\/EJamZMuV2jNe5drK\/vBqUXBdrSfPqEwNqy7kYSWol68lDqvxmtfvv19c0UdsSPglNj+dWZw1GqSejkOqrU8QTZGhG5\/WCV3RrBypnRxHQ1bJ27gZ970N1VozElHN1f3KspXcT8AMy26oZrA3x4hproZV\/17Ga9W9XDLnnhpESa7LMQFZee3jZCyBok6ONaxNynWOLv14v1axPTrknls1osi\/uCSYcacYkFaoYUaupOKVIm2sUZ13AFfsgmUiE8NSAiR6HZ2R8TDoAvwCeiOaPEY0hNVvQOZrMyxywgLewUQekicoQcQ==","iv":"47f45ee4873e474767b8573815d20469","s":"f45cf4d71a92c3f3"}
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