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Dec. 22, 2024
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Royal Copenhagen centers 240th anniversary campaign around iconic pattern

September 10, 2015

A Passion for Blue campaign image from Royal Copenhagen A Passion for Blue campaign image from Royal Copenhagen

 

By Sarah Jones

Danish porcelain maker Royal Copenhagen is looking back on its 240-year “love affair” with its Blue Fluted pattern through a multifaceted anniversary campaign.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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