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Automotive

Rolls-Royce’s Cullinan SUV joins edgy Black Badge family

November 7, 2019

Grille of the new Rolls-Royce Cullinan Black Badge. Image credit: Rolls-Royce Grille of the new Rolls-Royce Cullinan Black Badge. Image credit: Rolls-Royce

 

By Staff reports

Rolls-Royce Motor Cars has debuted the Black Badge Cullinan, making it the latest member of a new approach to bespoke auto-manufacturing to entice a younger generation of luxury consumers.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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