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Automotive

Rolls-Royce unveils boutique showroom concept to spur bespoke commissions

October 27, 2016

Rolls-Royce Boutique in Dubai, United Arab Emirates Rolls-Royce Boutique in Dubai, United Arab Emirates

 

By Jen King

Britain’s Rolls-Royce Motor Cars has selected Dubai, United Arab Emirates as the testing ground for a progressive showroom concept that leverages experiential touchpoints to connect with potential consumers.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
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  8. Flexjet signs on as sponsor of Laver Cup
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  10. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
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