Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"d24593e5059ffc1076cdeaf7464b6567","s":"206d1674804ec7f0"}
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