Rolls-Royce reimagines monogram in digital content

December 5, 2024

The video tells the story of the reinvention of the brand’s iconic fabric sigil. Image credit: Rolls-Royce

British automaker Rolls-Royce is showcasing the close relationship between its designers and specialized in-house artisans.

The Voice of the Maker, a video series produced and published by the manufacturer, unveiled its latest episode this week. It illuminates the creative and production processes behind the company’s newly reinvented monogram, contributing a greater push within the automotive space to uplift craft across various disciplines.

Stitched together
Each episode of the digital content series focuses on a different aspect of the brand’s vehicles, from bespoke creations to the materials adorning the interiors of its cars.

The latest edition, titled “The Monogram Reimagined,” was released on Dec. 2 and tells the story of the iconography’s recent recreation, with the artisans themselves narrating the long process from concept to integration.

The new version of Rolls-Royce's monogram was born of a desire to create an embroidery pattern connected to the company’s 120 years of heritage and history, dating back to founders Charles Rolls and Henry Royce. While taking inspiration from previous iterations, the design team wanted to modernize its look, ultimately opting for an abstract take on the automaker’s well-known interlocking letter print.

Rolls-Royce presents “The Voice of the Maker: The Monogram Reimagined”

One of the key aspects of the fresh interpretation is a nod to nautical cords in reference to the French Riviera, where Henry Royce owned a residence from which he frequently worked. There is a botanical garden and bamboo grove near the estate, which gave the crew the idea to apply the iconography to a signature textile rather than simple fabric or leather.

Named “Duality Twill,” the material is embroidered in-house, with certain parts of the production process handled by hand, though a majority of the construction is automated with advanced machinery, including precise laser-cutting technology to avoid loose threads. The vehicles featuring the print can include up to 2.2 million stitches and 11 miles of cotton thread.

With each car having a different interior design, each cut of the textile is fitted by hand to the seats, with the company stating that the process is reminiscent of receiving a fitting from a high-end tailor.

Tight-knit
Rolls-Royce is the latest luxury automotive brand to spotlight the connection between luxury cars and fine fabric craftsmanship.

Luxury carmakers continue to embrace a transition into upscale lifestyle brands. Image credit: Rolls-Royce

Other manufacturers have taken a different route, instead opting to cross over with various fashion maisons.

Italian automaker Lamborghini is the latest to throw its hat in the ring, collaborating with French fashion house Balenciaga on a collection set to hit stores early next year (see story). Just weeks ago, German automaker Mercedes-Benz took a similar approach, introducing a clothing capsule created in partnership with Italian outerwear label Moncler and Japanese fashion designer Tomoaki Nagao, best known as Nigo (see story).

Around the same time, British automaker Bentley and British fashion designer Supriya Lele worked together on a bespoke Bentayga model outfitted in a unique blue shade devised by the creative and Mulliner, the company’s customization service (see story).

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Rolls-Royce reimagines monogram in digital content

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