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Commerce

Rolls-Royce draws parallels to rugby history with bespoke Wraith

September 22, 2015

Rolls-Royce "Wraith - History of Rugby" Rolls-Royce "Wraith - History of Rugby"

 

By Staff reports

British automaker Rolls-Royce is celebrating the similar independent spirits that founded its company and rugby through a bespoke Wraith created specially for the sport.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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