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Nov. 19, 2024
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Automotive

Rolls-Royce showcases Dawn in carefree, cinematic campaign

June 29, 2022

Chasing the sun in a Rolls-Royce Dawn. Image credit: Rolls-Royce Motor Cars

 

By Sarah Ramirez

British automaker Rolls-Royce Motor Cars is embracing spontaneity and the open road in a new campaign centered around the Dawn convertible.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Dior welcomes first beauty boutique in North America
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Gucci channels spirit of giving
  5. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  6. Diageo launches new division for luxury brands, experiences
  7. Trinity Investments acquires The Standard, London
  8. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
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Dior welcomes first beauty boutique in North America
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Kering launches Generation Award X Jewelry to support sustainable design
Luxury brands losing ground with younger audiences: Bain
Gucci channels spirit of giving