Luxury Daily
The authority in luxury news.
Dec. 20, 2024
  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. BMW sets record with funds raised for education at playoff event
  10. Magic, melody guide holiday campaign from Cartier
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Rolls-Royce showcases Dawn in carefree, cinematic campaign

June 29, 2022

Chasing the sun in a Rolls-Royce Dawn. Image credit: Rolls-Royce Motor Cars

 

By Sarah Ramirez

British automaker Rolls-Royce Motor Cars is embracing spontaneity and the open road in a new campaign centered around the Dawn convertible.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. BMW sets record with funds raised for education at playoff event
  10. Magic, melody guide holiday campaign from Cartier
VIDEOS
More Videos

MORE IN Automotive
BMW sets record with funds raised for education at playoff event
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
BMW, Kith unveil special-edition XM SUV
McLaren welcomes new chief commercial officer
Mercedes-Benz supplies Vatican with first electric ‘Popemobile’



RECENT ARTICLES
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
BMW sets record with funds raised for education at playoff event
The RealReal opens retail location in Houston

Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Montblanc cuts ribbon on concept flagship boutique in Chengdu
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant