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Automotive

Rolls-Royce courts daring audience with disruptive short

October 16, 2019

Rolls-Royce is touting its Black Badge cars with help from Viktoria Modesta. Image courtesy of Rolls-Royce

 

By Staff reports

British automaker Rolls-Royce is promoting its boundary-pushing bespoke options through a partnership with a performing artist who similarly breaks the mold.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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