Events / Causes
January 18, 2011
By Rachel Lamb
Rolex is using its sponsorship of US Sailing Rolex Miami OCR Olympic and Paralympic championships to reach affluent, athletic males that represent the brand's target audience.
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","iv":"c6dbfd63994396d7de9be3cd42f4149f","s":"b819ab92772ee561"}
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