Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Events / Causes

Rolex targets affluent, athletic male consumers via sailing sponsorship

January 18, 2011

Rolex is sponsoring the Miami OCR sailing competition

 

Rolex is using its sponsorship of US Sailing Rolex Miami OCR Olympic and Paralympic championships to reach affluent, athletic males that represent the brand's target audience.

To read the entire article, please subscribe or