Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
{"ct":"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","iv":"01f88a4c80eadda6a2f6ac4b351e3274","s":"849cf16c9c9d3da1"}