Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"b1351992ed90d026da835fcd77ca9184","s":"ef0f82be1125dfad"}