Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"fc89cff4da374b3dbe339a6fd28175e4","s":"313488339b3ec102"}