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March 13, 2025
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Jewelry

Rolex sees highest media impact value during Baselworld

May 4, 2018

It's Rolex's time It's Rolex's time; Image credit; Rolex.

 

By Brielle Jaekel

Watch brands are making small strides towards modernization, but much of their businesses remain traditional, leading them to miss out on influencer-driven marketing campaigns during Baselworld this year.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Boucheron launches Serpent Bohème Vintage collection
  4. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Dunhill connects with Focus Features for ‘Black Bag’
  7. Mercedes-Benz designates first North America CEO
  8. Vacheron Constantin revamps Melbourne boutique
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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