Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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