Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"0d97c3c27635f1a9d6dbaf3a60938d25","s":"4a4168234b7db738"}
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