Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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