Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"49c16f5fe3c032702bf2be15db1537f6","s":"7a08f89fd2edc529"}
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