Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"53b04672d27166c1e194401f7565a689","s":"8734dd83ab459ab0"}
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