In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
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","iv":"625e19cf879af411e7853f274cb16753","s":"5b90878c586fb4be"}