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Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates

September 13, 2011

The Ritz-Carlton, Toronto

 

By Kayla Hutzler

The Ritz-Carlton, Toronto is using the ongoing Toronto Independent Film Festival to build up its social media followers, with location-based city tips on foursquare, exclusive videos and photos and a tweetup, which is a real-time, Twitter-based Q&A session using hashtags.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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