Print
May 29, 2012
By Tricia Carr
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
{"ct":"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","iv":"df1294a2a4266979fd61249871052f2c","s":"44040ada36bb7dee"}
Share your thoughts. Click here