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May 19, 2025
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Print

Risk-taking vital in luxury travel print ads

May 29, 2012

 

By Tricia Carr

Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Rimowa honors the winners of its Rimowa Design Prize
  4. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  5. Chanel continues support for women directors with upcoming Tribeca Festival talk
  6. Mercedes-AMG unveils collaboration with art collective MSCHF
  7. Richemont closes fiscal year with 4pc sales increase
  8. Armani Beauty rolls out retail location in Philippines
  9. Valentino Garavani drops Nellcôte handbag campaign
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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