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Nov. 22, 2024
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Print

Risk-taking vital in luxury travel print ads

May 29, 2012

 

By Tricia Carr

Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. The Ritz Carlton, Missoni launch beach club in Bali
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