Print
May 29, 2012
By Tricia Carr
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
{"ct":"7piFAcjNVeoXwkyFWSusXBqin572fIF3oYQJW1bMj\/eJAcLYSCjw89gxwZmzbL7FAIIhUTuuU3SQud\/NfwjrCOW4mD\/Md0Bj6osCj6vs9Rkfnc\/6xy+tzGDNHf8yW+5XtJ1N6Nw+k7ylkdH0p0WXyPDub2GLg9QD4nd71JPeuamRxsJo4rw0fi55Dy9iGtiHHILoUIrGQNhzE+ny+DNShJ0Q3yQq90XVGJHyHdwMvORDqQ4ZoGaw6QCtWHYiLal3cxvwZbHa0+NgUARdvl\/y64fra862UkU7Iw9lNhHwqSarAJIEbLYS4MnUrJzrhch57fblYXxsdUo2QvzgEo3KHMqXYbNtLvNXPEGuPtcrKkH7Y00sDRBzDm1FZa5R9mUF31ngYkiEQWGAFCWOgH\/Kn+uy5NPszmyUF+8CFWygQ1AKrIrXTydvwysiJJ+doLgI2+qmByJ2koNC7ayXhoLJCchajeyac0koecuGJLOBwBxS\/fH39q4+Z\/R2US8IQ6vjPAvId3v2NF4Rn9YC3aNxJyX80vuBy5iZtoeMM41zJteXaW2ff2TERsk183GtOYoQChPY9fjgrR431R3hUVtfhbpdQtf2UrRIw85MCmoaFKNoF21RFAlA+TRVOnErHmWXVzhpZM6TaFOTurATPgJ5JewsuywGOi4+fL4k1Qgqo7rSolvCZMKXIPCXvRhjkNS4pBCUMUCc0tbCm+0Sol14axqro3RiYeLbaXMDquBgiGOrRCMesQMqDvTj+zpkQqQUujXP0ZhQvJ7+G5dxSU69eh2m5jCIJkGa4cLf\/Zfun+F3Nc2UIW06eF6kuKh33iwICmufWp4BmRQ7f9Lef+vRv6FRPgIK6wQyC1Cjxdf33fmPJ1K5e+QCWMYM2bSd2l9XbT7dl7DR5Mxbe7l4WHRF6E2QWPPqy7\/rIvt2zUCaKdG7x8fWfjs9YI+VokbT41MSiEbGYxYq6+5k+42eCetxvl+sJI66gINR3JsBrE3csZ0598+zYOJ\/bGEp8kfHsKe48DCTSEJ9ayITz+NhhuC6ZwvyD8sKMC+04fFbDqcTMLfZtPRZ1mVjnpkYIoprspdrUAyskPyWFd42dhqd9qcRdwvduprJDQRjPZtjR1rbyUtnR\/2PTDwQK5gA0Wju78xE9pckwLj6C3fYVYECQrL2ijcn3mJJ1ZcSe6yS3MStcMT9U2LxwUxPokWZB0UQPI2KfH2zdF5KapBlwvDZRcs\/tpyOZCeUBND58Tq03BPM4Q9og5ezn2SZYrebNc6QsiCVre\/0HgdYeUeAjvCe6qKVZzJMEizC9tKhNdR\/30pGp2SdYZzMk7OmfFCM64bPiVheoW1F93euoCb1hH0xumyadyOTZhybRi3IektZLwcnm\/eqonu8nUx6PAbvtwlyfEz0cncqPJXXKyVeLQwWfoGIcSRxFhg9YFRgwv6P+MLXt\/SbE0ZUUrxUo71ZhPEeL9kuvFsdj7tCz3vrF9WJPYiU4PGYTvguwJHHHxDnmuatKmYOcUX4Jq7tA\/pLv+5P96FRk1NLbvqhYgr7OZY0Xtj7mBoJ35K9kL8JhaDJna4zei03CQ7T5yQp5L3EVxoAn8Jno2IR3oUCo98tLyo4TggyUlsgopg0T3lmkPnUP3bARP2b\/xWypB25hEojg7Lg6PjyOPAS6c1wE0yMYQ+1TIv0nZ2rrDgTLhEJYa7EmYjzaJec3aFsmzNNDa2gWXXUQ1BOTAsUJo\/W0N8abt3vtQfbyAXj08ws+438vQ0EFCBSCYLZafGCM8rdql5pW2H9OfrpD3AFqObZy9ZwN\/hMlUiwnKAaUGwcSQ\/ShCpJpQk5Rk9vcLLUlbJQngCscYuFHXngD5fYvmg+UcHgruswGqJ+ABacYbjLMU2l\/SsMPdjyeR+Lc5zpflVUAwrTzSvmt75daXopMbOXh6QmHLW6C+K5BnFEWj710VW6QVK6b0BdvIzyJr55eHhuEo+JhQPIGDCLVVsllY+TpxbwpMa6CdCl98he8eXg91UNNUPlInrCGsXj7urCryQ8lTW6y\/WtkjJ84DZG6FPGu8D8rQGSAcr0pFLxCE8QxtNfTkiImEMcfwfv77SYm4CJNZzPISdgA9OO5\/LIYciTQ1vLLrNYqHAdLwL0XWXaj9qXqVQsRrdresXS7ddh8b5gQ1KE9zcz2B0N9w1F1UiPxaYFVAbousxdZQ58udF9InvudetQmkyI4rKKOHOx3t0Q8N0nSIQW+sbExS2ya3bcXwKz1vp6yiWaCdUbv9y+WawdZb47xkJmwK5wHH7kEHdh1eIJ6oMj1rix8WPs3DbDd\/zYnendXC6F+CCIp\/W1\/c13yTtF7uM50LMBPty0wgE1XpSH7UdqZuPzn1\/Kh0zawwfaxC0e934bZfNs3lvKoAPebWhMfhXFaT\/ZvMf1ZkaA7CSr1rOlS1pM9bxfDzjAtiMMES01eUjJVoqwYleVEr1HcCHM82LnictIjnoNI8bqTUTvzd3FXxWxbfypcycuYdFfKN7H3adSA3NPBAD\/SR884cvpIIdg9TXhQaxuRnpgnXjZPNSn1\/ChwjHGMJdKU54rcHm0AT7NVrr4aCCJwuDTw1LGG8iklDXP85o3ccK1laN80jpWmKeZdE97ptfnI\/crhBhY2LNSlf57x1MRLU4XoBBUG\/yDWlEjibeKUbfe1O9zqZRlT3P1xGiAeFu7QrghNFmn62V66wrspOz24vAHpBZZ1Ej75FfRRjk4pa9SzF+IZ5F36p2XkoLkI6JtLnTA2lMj0WlJJK62a+QglcSGHY8pti8amMtl\/Fiogj9VZ+SY780y6s\/bqpkWek9olqPyyS4SJThbB\/bDHfOrXYp8Tp+pNZzrUK4v8q5f0tQgMhoDACoqv2i9KEb9r\/B8k1TSbKrBtuuU5clQnVYSKyeFUKtu6MO6s918t+x\/D8ZzgBepa2NGPcucRMJQ\/dFB1XGO\/PfeZ7yZM3c0AoVOC0ABjOHmc5PmkBfc03dkmo5zov6lGdeA98JZXC3SXGIQZG61jlGku7KnQd6m7CsvxVZ+fdK\/vQCTn+RtWHk67yVQf2YUg\/nixVZi1msYYhYR+NHAbmbAXk5p0D2JdiqHkqz9Sum49dGxJ50Plqn7Eu4GNWxLOi3FY8kSDz5rmx7\/SBZsFZJ0Y0RvrEGQY3JjF0zHytN7+8y7N3Aas\/89HT4Sk9ieYoUi2fPoNE7yZAHMugVfUV4RvIL9gzHoe6BQJoX8TgMvrSuuufUS4vkJeYAAiev8iNJOwifKQ\/XU6YiMiyWWqQxlZ\/VQxUJb+0cA+PeB9gCQRR6ibOXZkvO7ucLA4qe14iYyojRJZtikCsu9oMTmYnSp+DYk5BrWWM+9VPJWOr2eOHzG1CJksT0Sbk8+bJRsSS6J6VPb1G4WOqZkJspArD08TdmYWwm79pFnG9UtE2WJ8nXd6kr4T2aUrF10F4syelHmnOLFJNtPKW\/h340a\/\/jOz3mmZ+\/N9F8gZGHluM7zvKQQAQH6ABLRCWIGJEWI2yeWm0jg2FbU\/6xL4i2Jbgkafjr\/hRY80khB8XQ2NOlEDRKN28pFrclafwPacnmStBVsw9TUSFr70yPN1OO9YOTs09cq9gTKEe2DGbGOyKl56yJpbOWwTbOSj5gLA45URl0kq7fxhbRP5XaI4Dqk\/3iVnA8C0dFe57ME4zwK2h9jn09riRDyJYzfN3zSyf61kErlPsWWs43CfKs5VcXXaKNAyNusQDM6GGtSIofkt99F3jnHYTdxSh3HAmHA2o7uWQ61pu2TY38xnljaI7ok3lnXHh\/aS2cdizZCYAbvVQ+g9++52O4LLkmsBuBwjzipSwCryUHudkXGZ+2njiqeH22x3c77PBfwtSnw+Ffq+qELRnbq78z8pPXfHQb8Ib4yZk31nDMDb9LzXLNPq\/evGR4p4cbTmA5b80WF46MoisodhcO0PmxaZZPYLZBPzGgfRNLcSjtHFnRbFimolEO6HIchkTFac6hM24Og+FZTzd+zoObw3rwfocpBRCbCoARUNEpKuDza1HU\/pWlljskRltg3w9DJUs7M2PD\/xZhM59x5z\/E4ZtKK\/YAjiPJZtmnTdEXMZF60XQs2eDrFg98VcFjaO\/qalVU7ZHgPU2iZrrt6E\/HPHm3sdPFGuNcYXczL5n+3yoWEE8k1Wa\/I5LoSkITkcUodlZc5E2ZUvifNw+6+Terl7jZcZ5VOgE1+Yz23s2Ab6L4RnwKACNZXIUcRgynCP5nk9hai5wrigqyvNEnkuNsOjKkrDRKQ53JblIxIejne\/snoGyYCe+aB2s0zGxI40dyCGTjVM\/YnMUPxkxLUUtuzAwHpMXh1qOIptZDJEEnSYoF7wi4tzt+AFAnVuLjhUNfepT189fZneBxEnh15SjyNNiLCE96pXzJeX2Raj6Y7oBXKHc+cJJThSaIpmFWR8wDQg++tFVPC2EkCIr+O1IIuT4ZNGRm5NcK3EDU6UNT+u6vCn4TomIEKP00a+xhrzMQZhHO2sEems\/TBpwRs8fNSTFB4B75cUmum4ZyG0XP3+kM3WsJPYiHB4ADGatM2X3R8yOFUrqg6q6dDJHJtcIFfUIiLK2s6Wzf0bZk7naXyJB5YwFcGiMgh\/b9RifWbTZ0eXQzE+XOt6km08vQBBVAf0rUfxIuB8AxOA7PAK8ciY+7yfNgbfHjXL6HlzfcWLaLRIb0tTog6lV21+WgtmmzveXPE\/SOFQZZ6dCJN8gJBHV+ZM5tm4yWCpYdWF2SjDA\/yGrtM35vQpxxRWQuJwmLqua8+1RewCKAk3+JrHv0ZXXcG9f7tyupcQVlA5DpbOaYekGJ2O8d\/+dtQij3qcBRn2urRSpy\/Ip6L8\/enahl9A6+iF\/5LeIZaWSnBAuDvVPjKT6Q4Jgji94fT7y3IwVRSHB34XrCB7j5wy2R0SmKljI+gUArkF+AFJ4U43m+a7\/E3JrRqocZA5ZmLzC3NlqocvEml2HqkvNhsPFS+ASS7hHf+TlT3ZUE40AeH8zVZAqyQBqFJggAiFE5q73CZxvBqegB13n3cTUqe1rmOn3wfOPDMOLJZDkRoszw3sY8SBU\/djH9qGPFZ\/Lbi4BTi7pSdbL+F0TNN2QY6svaHi0IcYNfBC6CYvPxGdWYPITzMUa0GbbO7J\/PH19ktZLxbEz6KRBe\/w2QChQS3pjglHmXZBCh6WeDSQX846WjaMfXrazEoSnQYZe7VHIfzLRk4jCz6L16guCgUYdA8p6q9fbGRNiJDbaEK2ekvLjGvD7qL5o\/eQVt36xCwOpWXY7CauojMdYpyyhzb+m6T4Xh0abe6nxVC+hi2lKU0ueAnKfYVy9mLJjXrNPY+aJJ2\/oY\/KpirhdWIiRqp+YFjdzTsG8jmMzpKc49QUFkd9QIgqk6rPT2fZsJvRbK+TNKHbk7ONHTmq93E8ukazfSIQhmjb6VGTx6trUM7OmVrPvv+xChPcVVZGmwUNC80EHRuBfztrqCawxZDpkIow9d4gw7TGjXSvFV5AQTSceVd\/mRbgmvNDO77sKv5juixb\/qjiFvOYJcqtOsbPLxGPO5fnzMOjagM0glDxsiQUx64jb2y3uwx8eUcCUMFxBATdHFlt4h+xn7QF62E1VDx1FddRIcEE8ttm0SdZ6O2mH0cvSHF16\/0x5Rb9uKZ2BVnlxujNH\/mTTjqhUBatSKXGWKo\/zNGx3tReTvBwYASXjh4JNCT2BDGz2VdVeS1tQfWjVg5vp6\/68ihHux4\/Ya2pIOQ5NzOahOI0GpRMbyikQJfywz8eQl3j9W6QSti+T+NN6TrkXPO1PnRMX2QTi7wdNYn8QMt1XC2O1Uu9gxy5eusMBN6SFD165hSJ6jnv1xE+btlgwgcjvR5g6q6vRPHvO68zTutRkwYZaaHFtyicHOVCy182BoDaHn27\/TNF8PYDDnbPpdML4syoCJh59Fn3ikKn00nGtcB8iTlv+gIAUevK5C5QK5ws5\/+8ynP0E+fSi+tCxekcyOzMgncYjyw1xdYuR+5WtvvgWxdmEnl3wK7GbQ9sJr\/SFga5gV8IW3bb8Y6nvPy8lP0Drt14to5TRqwvKeJ3FYmyES4xFAVPmgzjcoJrgx0ShpDWCyHDy1BU94IqqqBDJoCV39f5iByxksSTh9fP3tTWv1WXmffWLnJYPJcGZ+9OAuOa\/CSYxF1KtLrzHJ\/3fXF0TZ4ft2qmd1ivFKkF\/Jal20rmKjqnXCu1m1miIw\/NWJX6tUvbOf0CwoA9sGHNuP4rQNp5Dvo3dgGUd\/0qNB0n2y5ZQilvHvJ9JVTf1Z\/gvQXsJbz\/maL4mssRAmZ2yPuf9ZaKllaPaBnLRzP+Day\/FOQden\/ORd6WhYt0E+0VX9kYy120nE2kS4FNeXAu7zBL\/EbCwqQzYMvfh27Dlv1FKGHSHm\/xsDGzac+sHdMdStpLH6FqoAIQ5D4t2s4s3iC7UDCjV\/enGYK4HIvJhv\/5lHEShG3x4X\/4KPJ9feyg9p93onncB6t0rt3Q\/PPCyA0kRvFLlMcJK3LpTG6CbLbgvS+fBFQxqYvAXYV\/cSS3HvSKfDZVX5MPmsOasxkSDy\/pLDp9euuK+7TiNWxdXJqcRIqvfE6WAY4UsWdHYm9WPefZ1i5HR\/BViXHoI5hKhRWnW+GcFJ45u4xIDK+5FtgQvp\/AVclfXmDbEUCIgz2KlokNujGlDY4MPaygcqQoKUtI6YzJssTsaKK8w6CC11demBYTy\/Fje+KT5E6HBnhNdmrCzwqqKMNzHRW8Ri8A3VzjAQ1gZqIvaPY0FwcuRzCdCAMH8SqI15ah5Y+clYdZDzgEeaZ0FIe3X39vlFXSJ2AA2QWQ2UCRPNAHKeU0aNlXyCcaJjyQyrbOaY5uPXlZzVUv9m310Qe7V8ygR77QxufCcwe1N5A+UuC6B23\/a2CC6VTkM1X1TGkEuAn57ULQRjCpY2cjG+a9iTrxc\/GG8X21fnTGWp3nggQuPgmD4Gfzi5FyiNovIkTW0cE0oQTmzSJ0\/dvJTIzy2PQbqKlwBKcNbuRhLSrE\/TzX3bxA6G8zdeaYEm46v4XQkxu+kpvnV1C0y06Dfsdzp2MrwVQVBc8hCFbT3K2IOnFbyQmzS\/j1qOub6SINHt1QuySDsmUQdEm5NCE7goYt4H3LrXU7ZBRlZWMlbskccLy61p4jG01mzbfkrTSuz5HqvUzAX1aXkciT4SrHX6Nnljsz0EzpTJJDHm6n7ZATmXybv2ufkWX9ynJg826SaOtu\/HZu48Hr4moVFeuPSAmC+cq3Qh+2xSrxmgce7AcKkR8Nog2uVG6IpUlPn8cEwXraApWnxL+82qRg76qL8+2iRIVxfF+GSxpM+zy\/QZ6ZyGw5QHDlW3lpqsebX28Ir8p8VIVeHmqUzoMya4T+\/+bVtzQHbMoSo2FNXzI3ZeHWBa2n09EmdTAdcO\/xvO+t\/jwUgkY4g6dLFY3m6eD4u0HOrjaYAuZQYuYLwAKJDPzfh9Tqpqx\/+yF4DXkzvo8bBfmSbo1BPE65kHDiBBysffrS39tpSVbpLH7e1h+Z2kXE0bZTYbemoMB0Lbfi4jpRZG0fE\/LRLWYDpxRAAqstG9aEPkZ+dwKtWtL7o2LrwlvNKO80LA5rlxRNmw1CUvAt4bkcngif2608aZg250nLwebFxB8fFCkyDcIkvJWmREYY8lofx\/wEMiSiem8jVJiGmN7tXy\/0e\/gdIXOKglbI3t7BBP0Rwb2dGBsIOgDse2es3u8Ms2Aj9\/GlfQ2H5KJZRPmu87+eCnLmP09BeWigkJcDHXnJPJZzV5af7vrx0CYuxuTmJPck+sq2rX\/SR2oJYGlfBNKgQZQRRM5a6mSq6RAh22HuhK7vxPEpCDyLLIqDYtcBN9rVcTBPSQlbUpVbeqsoHuPd2ycbqycjmVnnMX2JYx1r37L+4+4oYMbaL3kv9xlBmuw\/dHbOHZUdSp3fPy3VNDy1XN6DsjxqIIAEQuEq3jkP0x4QKrbw34gyV20Zbh2OPz5TOs062k7NHO8jfxXpoa8EjXTrgqlF4t9JeVjRVYxT3vfoQNUsTIehgADsssqImZfO0XQLNc+p7BnuZgwF7gZvEwwgIxUEnN72eGnKYY5ytvryjoC\/BrxMafLLnTu6bKIB2U+dWH19iLYy46NfvTT\/BQ8CCJbxSZ+yJVws2eAfnFbqYl4EyzEfDLDkQCACjQOhFGxe8TOCGPRnaDatjGqBQMbOQuyaquspHq9WJa2\/8AscVnTmHsk4JZ3FIM5\/BWEOCEvao4j7NIMv2YOESqtgle6BN1SBw5s0\/rxGPdUZvQKFXDmQBylhg\/UIWCXHRUv0p9STK8ENmbXvs+Cbljbs+ypgaxVpd8E0BZM\/yPRbLxtF6mdOJoPPThTNuKQXEME\/3btN5uDP5E4ouslqRdvurLcRSXF6+HCjqKkIZO057elTtP\/EbuY2C+s\/MHNXbgF5UcmA+PylgIM3R9feX1mjg+M7j+BXj840x\/G78UlKs3drplGpu\/75MY4AKKjwZsp1EU3DwXVIkL09y4ndrTNM5UpICQ9bNUh+BhpYxTTHfUsyNYYvwlm5Rdgi3P617GIUA7WNysOrtzRJJRDwn+gfDjApnPm6KpnuYOk1SYV+8ZDVpj++tNEWcd\/0Qq1tWIeNW5qCo+v88ZTKCA23W7DLxrdNEVgnme45DSvK4Oz8Ok5QU8OyjXyBPHNVVuHHXRxU5NsvopWz4lTgxFmG2Qt7WwrZapmht2bwsPlSFJCLBf8LV9xXqZSeUnpO7JQvzHQ92VsEOZ5Ci0gcKJ9l9Vgk92FASza+hqnjZRv1JeCEcDpwMlNRt63aZfKOginKNdCnR0bmRPiIU3CmyXrhwRXqe1DRqkYpsPZS08KNDwNR4iquFl0K+AFeafCn\/XJXKh8bWR7CEw3Sw+NrptGZLYUk0pvSMVbOZbrkHuzaUGcZx3tj0j7ZRE2aQIZvVv2ySAsLx+XpcaiBtZ5QKTfM\/PKBPXY9VLvY9T6IsR3wB3Ejc9XV8ASAFmUf+515\/w5mhgSZmwSKqV4X6gRdZsUfx7QnJmnIVlvWIdjBO6lW1+rcX1AqhdX\/L+EC2UQQdghvhjKZjokOUESdwqIYFVpL+tysH4FrUEErIaZZB9fnBHfzydpGuMVhD5l+ckY7JxThXqqkTyTEJRhGdslHpm7AHu1bcLXuc9bkTq7j0yZ8b66II\/SN8VQyxmLfPb53LVtrin8kZb3RIKD3ySXUe0y\/xxU4FLH0oQ3rRVn3jrvOvweY+wjJKCf9pbyQeGDiLFpxw8LzZCpKKA3pRxq8atWqwd48T3vMeWChtQ8hReJCorw5BJadaLXwnxi8vtdwSF8g0EvEfFIL+Bqygyr3n7aSPLs\/tbY5LlDTXSWiSbFW2JCSRLkSf3d\/XVdqjzFtglLIExK1kxk9vvI2TU7aI2qx6YGwJ7BuvN+7DGxxf6K3NGxlhP6yk81sbnQQRw4tRQDPxu5kW4ykEHjkU\/hN+2mw+BS7TinO2USWA4WX54D7EhLTmE701drBvxfijJA79khQHQvB4HSN6ZiKOSrDmnvbURdkDbQxAq12Vb2CTDNF3d84ORA42e3j4nDWpkwPAs0\/FsoZuFQcDOyPLY+03zGFUQc48eFmoB48QJ\/1eVwDObejotV0LJDt+gI62gK0wuvRjL8Dm4bppNsfEqY9gkxrCLa7LaKQMZZPHOYwVFs1O12gYzoq7I\/WTemOraGzE93G76KMPHmzR6F7mFkXq50VQqytZN3gcXbJe2sKYfztZsNGrmW756MjswnOHMaWFB0depq1WYWBeEF5Z+gbt9xTrvId0ang6K\/Zh5QnICjlwzo4gaiKHm+QWRkIKiGDwoYQLFs5F079UK4ssS1aS8H3CcUYAueG9MtdKNPJg3MhYgdbQWeQBi8BVkZz+beMrnodH4pnUBevpOJkhl9iPt6gU4twi26nythFpBHyNy9FG0TKy6hOSS8Q7qvG4VBG4P+ZC7amnp5HpRawkB\/MNOBGL6Xw+7bHcb2+qIqLx2jFS17wWNSLJiDdxOANUhBfE5IAsx+IF+NP9LqrKCyV8ZqFJjd7n6iX02GXKoxPLqaKMbugxeGUJl6zcb0C+A6MVU3Uuy9j7tCkLRe","iv":"cc26a2e3e7c4beb09161f6a65915c24f","s":"a41ca4b21e3077ed"}
Share your thoughts. Click here