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Apparel and accessories

Rimowa tackles subway travel in branded effort

August 5, 2019

Rimowa Metro Card Rimowa is releasing 250,000 branded MetroCards in New York. Image courtesy of Rimowa

 

By Staff reports

German luggage label Rimowa has teamed with an unlikely partner in an effort to further conceptualize its newest campaign slogan.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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