Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"a9da56edf6a274b1a5e7a55e3fbd4ea3","s":"f75100d6a83ae7f2"}
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