Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"44a2fe958cc4ca76b25b8ebcfc7730e5","s":"3d9034220a06503f"}
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