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Apparel and accessories

Rimowa debuts ‘new era’ of Never Still campaign

September 16, 2021

Rihanna stars in the new effort. Image courtesy of Rimowa

 

By Luxury Daily News Service

LVMH-owned German luggage brand Rimowa has unveiled its latest global campaign starring Patti Smith, Rihanna, LeBron James and Roger Federer.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  5. Prada’s first standalone restaurant arrives in Asia
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
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