Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
{"ct":"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","iv":"a9fb03320eb4a9f51bd29f6429bdd923","s":"612cfd10cb9f2761"}
Share your thoughts. Click here