Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
{"ct":"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","iv":"450c29f6b523234cd72f46c66d0a9fee","s":"7ab3acf42559488b"}
Share your thoughts. Click here