Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
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