Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"b055dea516854896c500674efd0886c9","s":"9587883174a0d6b4"}
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