Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"871c28db337969fe2e685c61cbae7772","s":"dc832c1f81c5f78c"}
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