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Travel and hospitality

RHS demonstrates how to attract millennials to flower shows

June 9, 2017

RHS appeals to millennials for its Chatsworth Flower Show

 

By Brielle Jaekel

As younger consumers become less interested in landscaping, flower shows such as those by the Royal Horticultural Society are adopting new strategies engrained in the events themselves.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. The power of affiliate marketing for luxury brand growth in America
  3. Loewe honors 2025 Craft Prize finalists
  4. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  5. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
  6. Ennismore signs new properties in Mexico, US
  7. Aston Martin reveals newest Lego collaboration
  8. Beachy takeover from Le Bon Marché stocks luxury exclusives
  9. Immersive tasting pop-up from Don Julio coming to NYC
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