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Travel and hospitality

RHS demonstrates how to attract millennials to flower shows

June 9, 2017

RHS appeals to millennials for its Chatsworth Flower Show

 

By Brielle Jaekel

As younger consumers become less interested in landscaping, flower shows such as those by the Royal Horticultural Society are adopting new strategies engrained in the events themselves.

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  1. Audi propels Santa into the future with electric sleigh
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  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
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