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Home furnishings

RH, formerly Restoration Hardware, aims for hard pivot to high luxury

June 2, 2020

RH New York, the retailer's outpost in Manhattan that combines interior design, furnishings and fine dining. Image credit: RH New York RH New York, the retailer's outpost in Manhattan that combines interior design, furnishings and fine dining. Image credit: RH New York

 

RH, the retailer formerly known as Restoration Hardware, is preparing for a Sisyphean challenge: taking its premium home furnishings brand to the luxury echelons with a foray into hospitality, food and dining, yachts and home-building.

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