Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"d20a2455fec817743e83b655a1c87a8b","s":"2e90d6040227eced"}
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