Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"0327e0cfd83469e17a31a9ee9d5025c2","s":"4c69581e7212a482"}
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