Fragrance and personal care
August 23, 2019
Brigitte Majewski is vice president and research director at Forrester
{"ct":"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","iv":"66f39e30b5cdb4a25ca51b737bc491d7","s":"dd8555c51dca2e8d"}
Share your thoughts. Click here