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Nov. 13, 2024
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Out of home

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

 

By Tricia Carr

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive  images and subtle calls to action.

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  1. Diageo launches new division for luxury brands, experiences
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Loro Piana, Harrods celebrate holidays
  4. Rolls-Royce brings new showroom to Abu Dhabi
  5. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  6. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Manolo Blahnik opens first Shanghai store
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Bridging the generational divide in luxury fashion
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