Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"8c3295c55168673627bfd6957a5255b2","s":"d18cb1b8ec101519"}
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