Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
{"ct":"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","iv":"8ca07e9daf1e09411279768d19e83503","s":"f922a2874a369eb4"}
Share your thoughts. Click here