Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"dbd0d64af16d5e4cc55c95e3c2fc98b7","s":"32e1b0ee47222dbd"}
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