Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"986540fa50a303beaab9f5df0a038be0","s":"12dc441f7106f92b"}
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