Retail
July 17, 2017
Google Home is a voice-controlled digital assistant. Image credit: Google
By Jen King
The evolving definition of the connected consumer together with shifting behavior and expectations will shape the future of retail.
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","iv":"4fd4cd654251303579a369110d502552","s":"0fdac6ae37c7c58f"}
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