Retail
October 31, 2019
Gucci is one of the companies that has taken concrete steps to diversify following controversy. Image credit: Gucci
By Sarah Jones
Consumers care more about diversity missteps than companies think they do, with a new study finding that one in five consumers would be unwilling to forgive and forget after a controversy.
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","iv":"de9a5f0b5b0f0043a37f603c65af3d26","s":"87905e8225c24641"}
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