Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"e2ac9a64b2d27f43b6a1f02529e81ca4","s":"edc1e7987d2943a4"}
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