Marketing
December 6, 2019
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Jones
Consumers’ interest in signing up for loyalty programs has waned in the past few years, as privacy concerns and a lower perceived value for membership make them hesitant to enroll.
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","iv":"786f9c7bf2fd2aecae2ee22cf7d48b94","s":"91d05bb5bd40715a"}
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