Research
October 26, 2015
Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping
By Sarah Jones
Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.
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","iv":"c691677375aac9fc9381d875ad955285","s":"0b31a3edc12cb866"}
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