Research
October 26, 2015
Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping
By Sarah Jones
Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.
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","iv":"10cd8af71a5492566d1d75f3ff6d5a41","s":"350b16fd635ad35c"}
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