Columns
October 10, 2014
Mickey Alam Khan is editor in chief of Luxury Daily
By a Luxury Daily columnist
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
{"ct":"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","iv":"724d969ea4fd7fd06bac12648bcb2fdc","s":"8e25bdc6c2b9ee88"}
Share your thoughts. Click here