Research
January 3, 2024
Consumers are largely the ones steering the discussions online, leaving companies to sit back and listen. Image credit: Brandwatch
By Emily Iris Degn
Social listening analytics platform Brandwatch is sharing recommendations for how brands can navigate an increasingly crowded peer-to-peer media landscape.
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","iv":"4e412c8ebc0c9c28aad9b4073bbfe525","s":"5af3de1a0028ad2b"}
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