Columns
January 10, 2017
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
{"ct":"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","iv":"1e96b51a3e5cde3ca7f93bf41c5d7ed5","s":"815bb15c81d404e5"}
Share your thoughts. Click here