Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
{"ct":"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","iv":"74cf2f155ac0800d6cd3b5fbf2af1578","s":"543b9fab4d743485"}
Share your thoughts. Click here