Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"eb138086a43f532cae125c3705fab0ff","s":"a9159fb574a33c74"}
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