Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"28ad2a74b72c9f6d9e37ec0ae9cb7c93","s":"65a5c8093e1ee5f7"}
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