Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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GyS2IdqBwzpGK0zsdebZMxrIyrWtNMZ1pvnvrVLU7HKjUtmm3PB1TEe0\/B67QNhzHrGKagLbRORIip3VaGoOo\/CDCfHhizYZBRItfTTpRrYsXvKPoQvRCAe8HmNKQ6MOzXirNeNhqnmel0nLtFtY7g4AMcSpjtmEfimcniCSFeCA7ZEqiHERQpfyeuM6CwCyIebHCyARuzIMBlPmifCSjNpelmnapInOr8yJaAeT04M7DF8w4C3XVcjZy0ISlrJNesG1US6oOYETGq6iPn0vmWgbP5QbMHJtnvrdC3FFuo5k0ffNPntcxqjwOG\/DNekREI+z\/FpyyMdOUGu0PFxbXJMbUIfb2NmH1YJD9FatHMQ9jnDBN2L9kIRsk6BDVmNrEG9gQLRXz61ydRQLCSVH3ew5s8hZBwpV1+ug0bvWVaHqqawGFMg+n9eWjJcoct1zsc3DdI3II9bMrgIG5d8aIytk2iRlNv7MGmzIr9sxSD6hc5gBKDX7\/QCD+535g1wie5wxygQGwVhQGwCMmnleiXiA7RngEihUxLLl1uNY47Ow5e1Zk6pA8dDiYlKBQYASHCV1OLTQLR0XAir2VD202L5p6aAsA0UnBDQHs7c6xi+QSdlr2CImlOc1CaMySLtj24OGng7A1VifYBlte6a011ME6ypHDeuBF2rMas34fEpfld3YFyOcS0clp3QKUOhVzyPddKhLxs90UvBhvhPEZKXnzp5jA15JlMMfCWER3KzbEAFGDXYHA+JLbWL2\/bvsyl8p\/b11f5xc4S9gQcYyrmHilZriCOsAn21wxHSOl8h9EkU7yY7FA+7uKahmcH0+gzxOYdDQ1ORHQ7XSOgwhW75Hc2aT\/LpKOouy98BzamqKfuh8Qeo8HYttEg77xLMajn7Dnr+nKev7YuD3O9s6U7\/E0M1OtVJXkw56YGtpRkvGikpxQFoB9bk0vPUnsyC1DMHSNqOLbNIupnNAeCotFKigzOREYas\/1USwvYwEHkgk0BfOMpM8Wj6nlo9FaoCIa0fe8qU4Hdq3UjuOkhIKI8UW+lVXnX96Ur266D9XkYD1ZvTlbNxdc6+v3vBWLUj1xwUkL5+mheO6wFO7DJu\/km2jNwzYG1Dc9Px3ri591gJexSi+wAxn2+Oh8TkauYL37eH3vC9M6Ly7GZnc2yp\/hX+px5tZieAH5eJw5Z7CGA+LVT69yafCd9XX\/eZdZs\/AKwU+QK5\/gc+305KsrlVRgqiuZd5eCry6nsjJ3n2EXcw+P8InSUrePZnfwf8v7z7Oinqcc+GDb4Td0RUxYpMRYIbxt9eoMU\/g4GPsx2EA2sTvfN5mjFsrM3fY3Rh3grdspaafrLZQv62YxDvVucGnIJjFeMKZSAUnSyFs31SgO6KVMMQ8LzBb8TZQj8NAbhhNGOItaM1dREeEe6R+dRFqKsamv\/BfBFCPunlKCUHokdiiXU5+mbuvrt3c01pnwRzit94zmqszAmi5FkxRwZNGkZN6n50IxqWWvOpQxcb76zbnJUGE00IPACgVTT1cUSJu5jpxCu2EJEUqYeQgpn0gwAPEj0FVIQkczYCK3gnzKCsZ0p0kcQJ\/bEa88LOnR\/6kaHvOGO4t70XFn4HDgPKTAPG\/\/mwn58qEJuphSYwzTemXyp7md6xNShG4Vpkf6rk6YKBd6ORNwcNjwkRnaWLKvde\/v1xZj7Q1SZBZ1RRjSJwckgvcpWbta10URYnkm1ho4DXL6hOz3PwD+VSgJlp+9lG6zbh+aSkWsMHAxACzDarvH95qxdTdxlhCU3lGbT83JW1A3Kj+9vhbnrj5j6FTWBzQGe7Flvx+zvKLfgJ4raI\/4A\/3VEhsXLJ2ZtXfhbw1E\/NOArIjFFNcVb8jI7gcO+O2rbHxgOaHIPNf1tCzPVy5EZrhcGv8wQLC\/lCcYSV\/bChQzVh7agxsNUM3heNzd6AeR6qQ+96kL84ZIlLy69WUE+PPUpO5A2DWyDSRMIRWMUOBXlCxpzVbVwx00Cn\/P+Glu3rQdzdwUCls+4H\/u38OKMhPjmJo7+v0qwLQylznP3zhj2lXBeKNp9qMaR0aXL6KbeiTh1cfEWkbZn\/v0NKgLnDJhTRX8FpDSey8PNm0Fm3rI3IBGGAUZnB99vLEaOCDH5BIUbX6Bb++Bbv97zG5R4ikqGydUyPH32qW6PRK3ckYI66Xf1NO\/tE274pQmgAUkOEMYNU4u9zSh6\/PML83cg1N4GkYZr9723hKu\/5DOaxsQhmrn+BMLowMyL+EJKgNkd+2US9souHwCzNwEJSiZZZ5VjGgV7nshNbR+h9ZpowbmP0i2b2TrKnNvbF0xGbAMW+wqhgea38zWd2Ck7vi8xPXQX0p2fJsC4w7hFixwbhxHLPAPnZLPv1bdYwJrNdd5Ysbu4QhApTUxtmERz2nnBDzzIHvjDHp3VG7qzdtZVUYlyo5BlX0WB+2juBFjz3llIZaW2u9XOPSF6ATfua6JzjE5JnrQjZntWvGfGlF73JhbfLKen3FlrpLhlYkZbZ9Ls3JyWWBrLfapld1UZkn8uNc69N+2L4716fpRwbQZ75wQDUWEmtbAJGQeaWKBd1KbUwlCBposrdH57dANOo8zr4ORlq2vZugd2xjucyijQxvr3I0RsJYWEQr904\/R8z9vtCWIpPxYblL9Aj+uIbuGk5TqZCPX5Sllz3ybzVRcSsY0QKVkvoyLZB6H5lcH1eN05YbxJzpFOovp5rb+Nt3HHeoWTqJGyssTysp6rEwAKa8Wr+k4Z4c2kJT1JDbCmzh\/BlEdec4HDRtZNY\/KI1gT8ZOqSmVtu+fmWK9siLd92nqlr5c\/pp7jEO1NbAfCsvbMucfmdXW3DyF9fDT+nsdVN\/zIaq4rVNgqI9K+2lg9Zuk17KnYPaV93qN2kg1Ug\/aPMfkCUCVbS1MX4QeMFquzCE\/ct+W3lPPyhEwOmKPoN+rs3yGBC+C+TFAAxd+BYLDsAWLrj4vZLINjfYDXfQqdaL87iyk88GbOejitEfElnMYUiIWL1j2esHhnu8i8Ae3AWscRd1Q2V5jU\/HWCFrgFdt3xzEyNZqrAi864D+S+aL5rBCnNXkExj69J8fzt8u+VVuCThIt12UsfhK48+7Iv17yjK5ia8ZBxuFHvbBDeqFR4z4VnXgS9VZvYeT9U76NN1KxxlwWFuc7EvI9N+2FRcMV0yx6ogvklvhTocsVUzg1vxUMyPnM\/qqxid7YBoXRP1y+B\/ayVf7LDq1Q94jXDAa1BuL4lZ4kESddJwbDLfN0v9g+GqTrDC\/hGw8E2pUTndE5EV5VVbq00ebR\/fOEx3V2Esbzjv5bw0U\/zWqBXhK4o3Tz+15RUOI0qi+Fd4XXxwQ05P8tYMzlKrn5N5BhdHhrSWKs1WehBXfULYHlKAMcKTG1lj\/PbsRVJtI7WXHiMZcSwJw8mQ66nacsVIrpxagefTtke16UN7UgZZt57tGoavDKWK\/UV1eapJFavcQ+rvjSRE9Ih\/lw86j9aTDhifOK5cf03MSi\/DV7H1vWgS5TwCrPtdIKXc\/tzA0vKT1ChuUHSWath+5EHd4lqZWyfPa3gKTI\/3UwIeA3XRkRiTV9ILGf22Rt51fq0qfxRr0uAIe66UQaZmxBWIlMqTcE4oH+vZld5XMJxa+IaHtxiAwKR811B+LmP+ihxUsVb6yX7WviLpnnqf7MZ5y+aIRzDZFkwYkpdLZff8+ofWOsy11QFXDQmuxbdvr1kkhHkf7xbOZkg2QDGoYO3cBPb4ZnsTSG+U+Ss8Y+4fJrapGFkJoVLBZ67xbQblR6AnCs3+7GGZndLtB9aIP6xHD2kZbyO1rdgLVSTsRMcyc+Ax2HBB4JBGgDfvu\/IbSvu6i20Z\/cwUYWx8K6YGd8FvcJubz+6lMmNBs0qXfmflZ9MPp5s4JtJLX8s8TlGAX90PO7V\/ZOiL6rnJejntDkuPIBIGGdszc\/Xp9RRY7ypOkG\/955if9RIuMX9g+4GCXjTcjJNf4xGEIoYd07NwVcXQ7WokfShJfbIgLvttOSXgAPi3pp8FBMXbI0S\/2XmS5yOU+RYfnwWmDisWUtJfjuXejzUohI5TVERJjBzJfeJPLdQPGsgYsThQWx0wQGzUrDyxUKLXba9hRCFk4k9fvHrDKPe8sGeI1Z0IzUfFyGCgOTzzA867YzalaKoeN1LJsjagwKsLToNE8GBtZSFlTZN8Lq8W9t+eeyc1GwXknh3DjWm4OtQ6liNYHW8L6NOX7CucUnfm\/B52sQlMSPK4Naz1XgpmDf8tbMTRhSIsEL3nFvTKqjwPs9TqNwWw8N8Crre4ZkETPHg2JoztcInswD5sCyMufUmlq6Xqk3AlsklulMMGWFTWhZT24XxOan0tqXNcPZ0nGuBGZE9HsIq+Hw8bytvXb3z+e5CValn7xiE3Vy8RMXa\/tgq9cLvhe935\/QFHAuzWVp61\/1DErEcUUOWlFcQ88NB2jS4S33FYt9wPvg0oHX2M2QuzGjyAy4oPFjWSDdsmVD1tHKy+Nx\/ORZ\/3ARkMWCfnhkiDy4evfLq0naRVulS1hle3vM0Me3qNrfVIWHufU3CzPbp2FpX09WM0x+iW3bztsHV\/hsnhcoWylmsvoZEsigJYBC1TFctktjcAHwJsodCAbXpHTUS6v6JD3ue5jI1UZRb036mIehXxnMoRc9nEmsYUbjV5X42aymA3QbyxzygCtn97tKseAkNE14A1lkCRLr1AKZBKV8VetCWYmvwPhY3pO026ZnxodCrut625b82jOTABLutFnotXfi2PUBVxSYk=","iv":"36c36c199486982b1a290ef88bbcdddc","s":"6772a4c0919de5ed"}
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