Retail
June 12, 2019
Retailers and brands need to focus on customer needs. Image credit: Secoo
By Brielle Jaekel
NEW YORK – Feedback and insights from customers are an important part of discovering what they need and want, but there is a vital method of doing so to ensure accuracy.
{"ct":"F2Xw98pdKDvy+tE1jBLO+Oh\/vx3drAqKUhHQAPKqfgLQ7Z+jrmg+xWmIbbWocrwGpalod9nvjGhXBgRHgVq5z45WFn0ph+leJyXZGWGK9JneSQuMuV3VIOsvXbYaJJp4DMdIcFuewzLFHrFFZfHeknkIWsZOa0HTOF+ZUfixs3dD+PbgcsgSIiOjodwDERDBLmN6CddUPbAGGvzOhjcFrWy2W3DAZ6uyRtp0o1N8QZ4JfcK9ZAl93uFWyaoCQdhbipcy8kCoR73HR4gQVCSjlZ63aKGsRbJM6gJCSIU1noElYWawba53JVx06nplHwy25THHEjg4AkFU3642WeWczQiGN4GRVjkpfIpCSFfdh+FhtExw9mG0J1rwXl\/oh13kJrRLeoIztbtjXNISlZtYlwM+3D4OY4syqW9U4z3cN69I8wPVyfCU3C6KWnyUmxgXX6hbMtLd0O\/cbqCY7570\/pKLsJbvPxkhj8T80E8ZnxKKOzlwZjTDi3BLIYIyrHp24YlmmxgE3q7\/UBABXU+BSco+\/wGTCo0wxHhVd0sW6D4Eeahw0bRN1o7Y4MIYxJpKF2itYfkZQKNAAElhHleL\/KJk7n7DtqdBImbRHVLglizfA8vYLKfGtW1\/0Pt8Dwd1nD+KUxESecPjM6m3BaRbG4bnpl1QiIBTODa3PiOtc5tJ9wnd9XMU\/3zDGaWmvt930VVCtAIuQe4r5S43JW6Aw\/8ZuvD2n97yeOMcpmBV0nXPWZX13SHaBwanCwkSPfoakM31Nwk3O3UA4urDVgm0Zm274CS+LltMpi2LZQWzThu7RhTzYvaoBr+HxlMdj2QdLLsruHGQL2EHfNm0mnWmrmoH0G1qXsWrBbLfMZO\/cKsTFdGRKKt44YiO1QVSr\/JVUxeCJME7IALJe+eRc08YRv9BwDxawykcwht9vawoV7jiDbTJu1W9alX8W9NRTT7Gk8yB1yQFBPIOp+3cC7m2Ti58TglJ8eCtM56TuKFamKKThhQWQsi+d47+k5xTyVjj\/mdW4r0GC8XMBeqxeyt5I5WMad5vCKDC68OIdBpYcff9dBi\/TeL7PhSxGJfDLgg4zSL6\/C\/0CHVT2p6JiiSG29Ir10gVjDVDkarDVDocJJzdkspC586thq+jjumt64rER2mpB0o71cnwd2rKPKPvjoUVhootPQz4c\/iQRZFgXnEj7M73ldALQzwAYlUVc4EQf9rJWHZD2rERKdiRVGaEIr6e0saX2AVY1glMBb8eLhLq4fOiqgQDjMMwuFIO9OohIO0yZMWT8pRBO+AD5iM45aasGsVRuLcok7vNYdU+4mRFKZtlq3hDLpsqTdoaoqwPgehHtWKFdGoLH\/a5OW51TcHcYOZWIDVyqPVk+TA4LHCHUrb7AlIjYiDxViJF59vgdpWjyBcBK6dzD4EFTtDZ7d\/Ii8tgDKI5FTuqoJJkeNmNIws+mjDkX\/H0KE8UoXX2s6y2GOuCbI1B4G3d2Gyvxvt\/8KFS0\/tXWGhYz64QH1IH+FJiCxcP\/1GTNi8O6EyJPHxMbkTXgKdQhtfBH8VMMULBjRngev3vW5yCHVf3jOyRmkhTkOi\/14Z+cEreylrD19Yk\/XA83XtiLujokqrr+CHbEjQLswkJsTMObLFF0KMmhugSMlDx6bxEQcVgJrHFkv6Uev6RMgL0LsvLkCwPIhrEuUSxXD7w9QFhV4J2NjVl7dzV4gVATQv40Q2s6Blmtt4nvb2mxAU77h4JLb6SMIVh5lM8B2YuAQ95HBa6B8j5ooMOuBe5+CRX+auHPq0BCPARwsvgGXKuM\/Hq+6AeoEFykrlfSOo9TiEzCTHfWkNYeHldcaY9U9DY0HRPxjja2PmQGophc8n9Qb2gcvoBccfXv01iJpHa3pt2nQI0QGGNenkRTRoeXecRp2zWOY9n3OouFplF+RxAPhFXjAPtMjvrh0TWgpxnscbZMPUEzdVVSNWJFTVqDuHms5Os3usBOBNXNl9eNuNvxsgLrffDRbXhxlonyya5\/f3LVSm8uD8crtcn+GyrayimySchZPAwlXnibba\/CIv2wm6P6D\/pabjRNWYq\/Vvq2dQ8bF0QxpZGByWlBxiLQOztI7PVWisKdZlVUGNFTsc0ttiwg2i0j6nPlEuVEO6mlBczn133v3jcn34mdpclWra9azwpYk1pzgvxIDkdFfbitHkmjjMnX+ONg3OjinIQ0zUTgd\/Xo9JTzq9UuMsWYYz4\/WEpjz4rrPMs\/1gVm7Gw4\/7ar9VP2CM0ZUsJRa18e2lBbWZMJ10rzv31hkM+XWG4dfvtQEsg5kjqVqe6gx7zl3ghWJdZdgArRI0+bWK7RTOxnD5wqvD9bx4YACnoUKpgaFFDHIGV8zUPvYOHc56\/C3cmMp6IJWPbsSN6gZN92fqLGVR9G7XVSHMJYOT1wYbgeC7TGmoGWfpjwUnaTr8q6+uJ5I2MNUnJjSoagOHVWZlUnhA6lE0exaNVAe3B6c4x4rXCbopDPc8tMjBedhglNZ8SsSmxO4WWlFiTaqRbCTf2GuxmYxfBaiy6MQruXIaOs7yc5uU5wi1sJkSESuvPi4rdNjISUytD+EOmMzF\/7GBbq7W8w9duSGnGa7X3\/UVkdubXsZ6nTEC93\/KyLHRyDGiRgI3bIRc0ChSZcSCrFMHV1fzH9+oSGUuwLFd2gOCOUe+PiwsskfmMCv3cE5beaGy00lF+ew5W3BObxH52nMogVK1S6NTnQmEztKkJwj+kWAEaMRDuuv5l6u\/A\/e\/28BQd4zLg6JR3XOBI0ZNz4rK2WenJY4kw34m0NA3S6eE1Ck\/Tl7Nm4+6R8\/y1uVAIO+qgzquVvizFBl8HLePmfWCkgUQ4vAPjD2JpPFnoYib2lWwHcGKl9DPvQrSMygwT8ZZz3ERpOHaH3E+tki58qojJM5vvYeSt1\/pDhLP\/\/YRfFx154IWHnCFvugkIo4dPDl2HMN1QxUC14dec\/yMji\/LZ+qcDv2FsDfULrstMvrhlVBiIudh1xuJqAutku3jIXPvjbbLBKSSm3syW+70tfBLIHFZ7op+bS9ZTUA240Jo6Sn2KwYG5OGUQ0p0NOnsvtaFBbXVC8eSFEtZ6tpTgn2tCt792zHcnqXSWRYQw37j4ZwvT8d1iWpPkEmCfI4+CKEcHN7Fup44dOcU\/QvEaWLgYSx4S0NQXy25184qHcxsokVRtCTIWn9nGuT9HVRSKLDKVhohxUZ+EBT2\/Npk2hsa11IA3LEJgdjkMi722pqv8qGbrL+UVAP4xdryBWyBpk7vPgp+4wTj+Tw2G67\/2xDx5FiKpvSoqpjz3+bAxq1YPvyzqXuy+ZE3uQFQ\/9Fy9Wd8GKqc+Aun5LQHT2b8RmC4wf\/RvD2Q\/R2CZWJEZbhQ9kdVdBH9UdUT1re0j9dja2DCr\/P5AC2FJNlDo7+4y\/1HXz7k5044yM9IVyRFYna4duKJmCpURFRJRHUn8bfkqToDlEMOfi0SCjnsWWI9XU9dWc4sQzf7EBgj2FPf\/axa6Hmpvrr24kD4qE2FcfikCqA6srlEUdBeSjsNXhJ8VhZj3H8fyui72wfIQqbmgjkiPR5wb\/AOoWZY7\/2NMrIorXp6iULMwTS1ZXcqbaMQzNLXzaTPMJdDd9qcAzrg\/VLbZPHp0R4y5i5pCvbo2WV1UYUi3J3douHXoFIlGqz5JZy3PS19ThvBgrT8qP7w+bVeBEfsypj\/0gyH4+2cwGVvdCOUWklrSOsW2wNWYYnEn50CNeDUDRUzC0MwgOip3VAuKtQ0BIX3X8rBvFw3ftA3lxnkMDLHxFZtAlnPGCi+aeQxqlPkUCscA4AwOZOby2R1j1akTviW5rIFIQvHEtCvuLaVd+MfOB4tdYznLdVXhPQczZgzWQcdtO6aRQB1358\/XkBED+pId9NpkolxtCCWNu\/FuXBGUVAx9SNhUZl8Vny+sVK7DcVT9efQ9mG2GAKjjXHCTJBRazcmpjFTSDrQvZLla3UJREkseDch8cctEn69caXoEPCFcOVYFVSf3XJeh4c+Cy\/pE\/M9Ntc7ID2mNwlJQC7VeE\/ZSzP\/oX3swKjbRRD1B1z7DGUYs7+DCcmtCxhuTDQS7pzRjoA0Lz6zOV3S6BuDVLmv3H\/OWVLcM4h7bgN8mUA\/Djkr2dKpE8gRqbEBkUX0Kn89OFOFNOasAShRAhgvfZSyJMj0nFEBNY4Q6P6IYJ2o+b6LlqtQDCs476lMHw6iVZSHvDrmosv\/A84SNcObQY2W71clm64e0+qLaNO8vg8pWu4siQnnvD+MSYeaS4e\/tjikHqh6aQxqPoypl41RNnJkwBSN0f7goF\/rjmzglRzuWljZMjpsI+2J9l9K2BJeHSVP4nPycj1ORPCJwfa9ZDonChpPGUZpen\/B\/tuRGVJwS3wSEfWJD3iczYOJ9vjvNSSUl9c6Hkp9FbtVXcvzuDQa1uEFO7NquBN74VYQnRKAjCcinA5VULgj6g69VUp9rEZmB\/89r7E0t1MGJK\/ZDkamNtv17sW8rDAMO9buq+lRONHubXdfkz9lpt+q4prOsS+53qEug3gn+5rEi1f6W65n4OWIqDCCWMU3MxEMXCuuGEKDP9Nm1opxGAMsdV728oO6PwVwlSImvu9BykoSC441Cp1t7lquIe4+4dmduxkHXdh3dGKXz\/Z0l5SuXv195CFj5Be7heEkiehYSueiGZnxp713duLq7JEebXWHPZRIDO7tCr2fxQ5w8JmxVvqRvX0E9ymx43RhJ\/Sn4qlBszevOmwgeR\/1CKAqZ7Vml1TzXe30+HKxSYDCfXfqZgbCkr7YtX3Kc2Xf6cn9nMVngiQRQtTGndjHxuwRV4CIWcpVyQuWVoxSgNG6SgM+SZDt8ybzLk+wmHvPiGa0sONhH2n7nBwC07navZTXZdDW76q67X7Kayn9AjS81JHPh6+mPUAmZUU7My6\/XBUfYzYurgXb5tqDMCsf+mPD19umna\/9FFqX66fGc1qniD0svZFJNTMtIWhDrIlzmI6Bfsk3Gsig2zxavqxEcIBqugI7DEe2\/2Ze5pvngnJCy+jm60y0Dhdzq2v0UC\/p7JZ5PtSPxYN42gQE9sv3LPODPRgqLr1AabLv4Z\/hzJXqAk2z0A8cMZfs6vRD6K6LZv3pRbfrT+lO096fa7BOgzRDahvodqgRJ+82m3RhooME3cpm6i2NOuuoP2z+kdhny8AUrRZuldY2qxO8F3kPm4Y5tqLQx7wVYwcDTqX5M3xWcnqg7wANvfHBNLUWSxYeoVI8gUFqSJmCa16KBulF0B8c+y5GklixMNxDgyuRHMTL9g7GF0gMySQvMFq1azQkvXJI4MtuHrF79ZZxgjLsLctApzinCn3C\/gz3Ksk1QZtY1VjSbkf4Hbz\/OPqQjRt+LjMnOvJWhR4t+LP+5HPUerF2hZQdlL57+ePVCfIgMP4LGEPFFnEsA8INxW7LIkahRCWLc2512My8FH5yy86tj6HcFcJJoPL2Z5BGTFv87ckfJGdMT0r3Td\/fcGDqz3ea2\/hBOxocJcqKeH23v91vD866wKB5qy2YRHvmOKherlR+fAwHGkdUjLX8rDkkeRGXmXtqBY5EowgYR8Hm9DfIL7RyQOs0ptHpbKLO1SKyoF7qQOdafn3RllSk12wrZvZYobzeEKb\/CbUKFl5kztq8krJr4eh6mDTkn4Gagc5tKYSbX3N6gtJQrU7bsF7NkvACUolXkZSMKZN4Qvdnt2TfKqirLLGr58\/6J0h9rC5MG\/N1iJrY00Ds5HK\/xhK1ySsecaGt8YWYuPn5oYOfNBrS4HZhYM\/sIyNV18jipHIVYTLNCKp\/mMUDP47ynL51B5mQW4q5fZneDB\/a3vKLF+pMQqXZD97ErK\/K2uZ+Peg3AggXcObN1mDHU5jbiHku9Q9hKOHWi+ItE04QUQO\/Sp3hbQvEkb\/UC9x6vzw+zYBxb0mbH7ZHTiGnaI80AkKMVmxK08JykVqUg6rrnK7FDHtLIFAbgw8Kovaz3jzZSkb2lXMy1coEnObBWCi2118VFN3b2oYVH91L8OeBnhQkWXY3tVuT3fDsvsvCIpzkaKLQtklL69bj1EzexruOCaT+Yv2n5QxgTcxE+kukI4bao80QggaqFdaJn4wyP9fVYeZPnEYR346Iyw374xfS\/w5rfyHhDRYchreKBlZzmyaPN0KRA1A0KNdc7QyPvfRDjHTAXXCUGJ\/XiZcDr9Wnq\/xyYH1Ee+4rE+fLlSa1el9EG+AYzARnQC1c1kE+o+UwMhS\/\/mOby4FKKe+nD1YX6YeGqeHRg6UvvRgVgxksXJtABuUm+ALOmoHpIMB+N0eZ\/jwuPOlM4gVVAtA+vD9nio4ALj1maTQtud\/59VammfsdJhTh93uAxCSHxszC3PGcF7W6l6uSYBwwHqAaYYIFebSA7aER14Xn9dgCAjkeoC23aerfBRdxmXXSglqaBnXWJhPw1bHrGJxsfg6w\/jEjAeRlR+MuvketUgS+ryb3PDJZnE7aft+S0YgFPUPz0lSqcSZXMdJIxyQTegsjtNsCuADDs82Lzc8KjA\/ESpjo\/1gUGoLCjVJCssPHTUeS3owChwKJ027Gq\/gIRzoBon6PkHoZ4kzuO9Z8wbT1115JF4LsiKjYYe+FJQbrzXaj0ZtCaszmG4QjjhYe6+r68kb5MOJRawUHW2cRDpTS\/JBHaPg0NfSjKU7jqdXR6z1PAPAnHttB5jRLM+XDhcDgRYnLVmLHNl+tb2QdEYnPsv3ZKloc3tN4dBrT4U1Loi4PHQRpLkFn8g0\/ZYPnMR4TEpuDmq08KtXuAzHGv4O2nXmkT93L3SYURIXgE7ODh+n8S3Ta\/QPhbuD7kJf3GxGUsxhVvZ9wwrXuvmA6vvh1zwGwPsrv0AHfc5JEHIia8eb4AuPeMf3iM18HbLMuhVWyKfUZLWVmI\/kbR3McbXg94Ka8OwddMoxpb5VmkY6tByH+\/99mzjOBReri9xPlCgzXY3JR2GPonoU4SB6yUJCelBqfqUUsfzoAEJ3yUJPEJcMKU3+A7k2J4fglp3oPevWou2cllvh4DUX2ElQpaWGu0D8JE6WQa2d4amlfq5HjyDNjoRPrIkPYSpbQVo5uqodXVymSs7cTRg7mwGWEA6Hb5hA8QTku8ISXvZlokVPuwKAVYQgU6T3040u72kFBQBbpglf04\/17B0\/nBfwB5NhIpYB1Sxe6UoAW+XgIKONCOY2v9TAqTEeyEhQBpEChDWZu\/IhEwSwxptoPLMoQrs\/kac\/W6s8mrranVwWv84CBhNtgZQGXhbDnuglG9xHpQdvX6aM6pg+hNtXP4nqzp+U3\/nByFLNI+zm1eCzLUZne57aAsxFrWRY0tlf3Ce4x8OSkJr67kT+3ZYNn40cK6eqpZhcla4QOfm\/Fhb2UGRjbYR2fO3vN3kWvFaVA4v0sA00bfcodKIBQbUAFRgbN7tyKDr0++t5HB2gteRQ5X4UQM6XW69UHQyhsTKi18Xq9IkmtdhXkg6Lx+QSp2\/YFCDpWl83XC5KXHvzch9Lr0v1iaxIkPkNWS3K\/GrCrotqLAMhxplSRihT35iDGICFf1Ilk1+8DHs7QoKRmPqrDuKDc3qz9Yq4ax9iz1XFmR0MzxHHnRnszWCnmcebpZVk9F1tszzYrTD1jX2+od2zW9DKAp\/ReEq6F8kB2s+Y\/vfKi3xrurECdwGvN8OpUfhfauO3SEnoPpuQXVukArrxPjQ+QVzam4bqqZRmhn36zi\/TIu8yVoTOzrdNob6kG4aRnNLxVH26+RmOpjUfhT7s+0jeri7a2GW4SyaqcfNIcAjUsaCJFmu1l3TgVGhmd3sPCBYftsXjQx\/TkaQ2I2e8\/9JnWN7p0P7b+XArohfkfneDG5+8txzzW29DbByWzN2VEtrynZwStqKl55hAbO0P7aPyCpuePrdFmfUxxZxe9DAaV90+T3ffScpXZAWitRo6LYCuINrGHfaZa9nGVbVtmyyVNbH1Ivk+k0xiQ++c9FJv219uArdFZ6pLPhkZMxdF4hXhktqcK9yB1zkaNG+3pbq24p3dzz1AhRaXub1Q7EED7zHXFIwwaqPtHTGcrOPeTnEL4an0WRoWBU3zHK\/d8+QG9LltJHG8mqwJFsagZbsUKwRLDFBjHxPZpuTpbs642NSa+vv27kX6C69wjzXeNNSomWXWs+Gfdk9ifI9ob3aQNkVL2zZY0LQQHhq\/CNquyPtCIGWTexDpbEJ3PSActHzB+b4km3bB3\/+wj1cwuQMkmHfJ+m27pxs6\/ENupogyrrmNSY3TWwGBO6C9mY3PnKkqe+INwJNWkld\/vli005sSPK549UhCggzZSD1Efps3Lz8vfGXXEQ+e\/QwmXZR1TckOvsk26h9mLmE8YoadOxUsmSPh1D0e\/4ouNJYbapZwtuYjIuJ+7b9dPWo1eiaiIwWfXhrmOUnUN60M0KBUiIcCyAdE0wL1bxrg8B6pzjOPvoR92+ejayZH+\/+rVXsoEXoJhK8bEfoSBONwu8fiZoBGBKHjiVH60CU17YU420lMzTDpT1GfDfr6O5zx9dAu2C895wouY9ano\/71C2caqTewLR0YycrSmjBXb\/4K0zIUG3DGJQpWpRYz4ICJ2d\/AkEeVX89RWd1fD+6xTP1mzul7ULoHuD7\/EtI+duV2WzE5qdjZe4lm+wa9NP8kcwGMy\/sR9VdW4O6dJZtBVV\/+7Tj6So6Qn47AoM0VdIdHARLHhgzIdJK1V9TXDG7ToB2e6rDxYUKDNgwaFCSR8fHvIBD9KoSuoqISwn6zg+0fZyJ2Py0cEELy0pVaLVusuW9qB+PGROq3F6nkYc2jqU6nQq+9t4J4LqusCOWzBuD8USacnqJ\/yLiFnPLDdsXIBZp\/LJLhZzUhMEDRvQZwHCtsFddPixBEZkueuPk8CElKfs6\/AsmQyhJAXw4IWV9nkR3VqcT8lQWjg=","iv":"25e1e839ca2df2e40440134c5dd5eec1","s":"02d1446c84974344"}
Share your thoughts. Click here