Retail
July 26, 2016
Image courtesy of Saks Fifth Avenue
By Jen King
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
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","iv":"e6a2979c47bffb5dded2a4f6fcb4d6be","s":"59015d15ce096de0"}
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