Retail
July 26, 2016
Image courtesy of Saks Fifth Avenue
By Jen King
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
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fCeruVj1fxnKWeX9HKKi2a2cEp4ZcelYRxahQM6NvGXOkIizh3hQNsjYbq3Vg3kcEI34loc17SfdvVPeWcu5Kitr5t0lMGJ7SyNj0guYw5U2TSVgfOMsnG7quu398toqSzoWRG9dmsrUt6iiZenuyaqko29uOAsGGF3rM8z9CKDhcF7dpuBcKdsYBZgbmRo+tKNYsffmscBMIOmilR9FV5bR9eTY4rzCgiS9avpNngPWaPLJwHVemc\/XYqn99\/\/d9HQXAl7khlL28k5EiNdn5oKw\/oKPSoBpcRGJboJlg6y4vHP2cVIeDckduUXjxvStLA5IBSsntjoVyVT0z9Q+TupsuhYk5KLYJ8JK+VqpvuEgLInpZ9YHIkgvNHEH7EeRmgV7ELcxBUdWGJEIsjGeoyqjPDAV61joE+eU5vPLh21eodLgCIFg9pCVr7ESLL+tPEjxI99GGEdEFSiTRjAm6AWzyyRR8LlM\/0FJd1kYrHGklBVKPTigmbFXZeqYIQaG9+N57R8YJt6IpYy2RKOmteM7+v4FxL6UGabjjLWV9f729sWkX3zEtiQI2fEFec5rD\/fo\/3fIlG2lmkWZmzweAKT0USa9SADtaAzUGDweFk02C19cIyqqYyj3BOeuXNSGnK\/0OZYw8CocVt2fqHcqdjUW6xI6LgS9VVISalrIeNE7zRYXxEyWlpvhHMvmcvVSil\/NBMHBgWnUYsMye8xvO4c2km0KgZrB1Mb89x1q3LrzAs7Qwj\/8fuuuo5MCWsLU61FDeZ7muHw9bHQgHy6FlIw7zaFk93C1yh3o65XCrYVK2+RPtYypZ\/nksE3zIpfTIHH\/8Rhxg6aG4Prucy02pEZiuS6Y3YlF5LSVRUetw7KkJEjz2ZlBH4dpYOI\/2aUasOi5cs2q+roPGrvfXHTZl\/d2dPFNc9I467YIuUXXb7IwlIoAHISeGOL8ECjfZk8QvWtQ5yCuyiQgiyWgbz\/kxgo\/GidUkPoK0M\/z0PWU+ZqPCgWqjakeqZMIORBROKJDfK+ciWMaQvNsUYaKVb5mnWhdbdqlHx7Hz4JKvHAUaYc6HkmfnnOpISyhofTq0St7qolVECsvyDAdzGGw\/Ag050fazYZiNrHGRdTNaTl\/g\/yMYUJm\/Ro0Xf+YxJAk3EQayIIyu07qlkz5BfZSozVc8K1z4uhQE+siKvELxgwVk185I40COzurg8FRZWIzmUFLPzBE\/CxP+\/UYtlyqZmYeaUPILKiXFkfuXBd4HTT4LEq2toMY29q3DBDbKx5fZ5UjaS38efyPY4PaPRYHDvQbZZB3Uw65ghUAu8fr7AHd2bdmN66wfac5LZYwxbCxfAVrBvA3fRy2IhwGhm7\/r9AEGmoQNe7dvkFyV99RalNr7G0Izqao2r\/pR1w19pyVy45YPFAjhgZudx5hHAPOL\/xkps6hmAyNukQCVysG9A4PZFXD1u61ST+6yN1EOUzCnZNop9uJQcWmppomWeSP\/6sHglrn77lLN57tsEqmU4\/RdmvlAbHNTSmqwN48A0naWA\/sEUiZOVWQjUiEBEe6mKTlAJ\/xQ3lNX2LCut9MS81gDBs00vyPrcTnPs0cnyfZfX474zJfc3sSsKDNJYMkLrQpMRd6jAGYlbtXOKMWFxeVvENKzfPoHKLNu5xqml0+Hzm9d5pfaCkGmvWGL3UHg9GIfgXdeuxUxp5XtVTjwTQ86qDsHLqOLAqKxSHVRvDWwX57GaEiVgzQJV64z7Iw9EKa2Z7v0FMUMXTbBFr7gSFxY2\/ckyRN936jVaFVe4OjcOrCOlBblBhUxqRmzrqlaDVE68yN2kjHP4luKXj040ObAKheOqHgkbh4q8m3d5t9wr6nSWm9tt0Bt8mAfkvl2tN3\/1Xo6Ifsf75l92cbS4LFK5N+XmIgT8InQs0ncn4+Zw3Df35RiqCPoZnLoBXdtQFhDDOyU8R+aoccAUGVvF4wS9TxDRMDrCSfqXcia7AbzjcHB+z+vR8MiY8t2qJrOzgSo1QqKL4WBRdHJkSZhjUs1zn1YI3a80nQWERS0hsjN6EH+2s6DGH9xklK3hV2TMQBNBcrf7EnmQl4UxhZLoawACeXh\/+vi2r67uivIAdeHAc743CFxNKzO1Vsi0AibyMMMv0Xw2u2Xu8\/34p4L2qHkaVh7klMq4E65VME1WqIME+uU8E4aFAfy2h\/J\/U+ImFrVyNZ5YfAagi9UUZLt51XsZ0LJ5HHvBpYpjTDuik12J1uBVUKEi7oILlM4GReCeClZWIouF6k0ODvUsMtn5rsdAJzPWxnwHFrgNyEmjSB1r4c7TLQg9CjK7jEWejXe2a5c+DbUsFB1NIYsTIp+RN9CO\/54gd3HTJa1LAm8gclLlb77juuy6FcsA0jkd6qzCQSmSSnmLzz0TR6AWJSwA+Oh5c3jejd8M+0rsR5BmqfXKh9MXUT29uW6n\/HdVC2sCEciUc3bQLAwZFtmfl9lelHAImbi9tlbQ8v8Hze7S1L1IgL7zVD9QymVJoLnNrQpbht8624LyVfVUnb4nJaLpfct6KdZz3CsKW5H05FSN+twNvZejtzNEY\/RCRmqb97ZTOP6qRFpq+bO0rzuVZtwc0OEycL3rmmte0BGS7zzvtlMK6RnsZpe6Pwlufr7TlpijHt+\/6gphtainEYCxzFcThymsDWpSEB0Xyu1bAz\/sY1v8\/Fu+LmKhCxdwqSle0Il6hJMASSmyXNcYa3wQtXFnTau3mvWlkAm1qLeod4vVY9SBa95tQDkx45REoZJ7nj7P+A6p9eZI0tFkRKsp2g7unTi\/fgUtoNahgiU9yPlkzDEDul\/XLFjB56Bh5+yo+l0pv975o3zzsVNlmzYYHkFpGE\/n61HYN1CX145fDYX8yJ\/BqpLVPm40IQH\/r8ihAy0fIC+QefLC2SirNipzqjBkdldcY4aJuvmJDv5ESqqOAesfbxXCv7NFTdJCV2x\/MZBDtkXYPHRbChxUGcYFiHJ4u4AWREHPsmVhvnu1KFvr7x19JsHaYGH6gamI0UqQXfM9VdkEnKsqfOHZr36DA+sqPoS0FDzoPuncFMe958TJShVdLqreHhrgM+u5zhWc6+NDwjeuRw64iv01sXJ9+y+QCR3SGjVAgRMzDYcL\/C57hYeoOnUOaCZiRR1iZXewc5rr4fJjCnMD+XpziX6MF+aZS5YopF8FG+5fJTItL+xi6BRQX5jfDbPOp0pW7yWFL85sPDolaXLyaVbz7cGIH0dc0y8N8yBfPhx8LXiuvqPmdvWKkeH36rg5JQieJmw2W9p\/5nC1ZbYSDMnbEHL01qRAU7uwt4yXta7Uy+60SH8\/RS8eoh3wWO8833KNy4CnO6GLdOTDbiDM240snAQcvcJQlLoOBpjqDqxsnwlgmS3GcR2vinAMED0Uijni4Yj6gGB6Fnve65+VBMFEabPFOaHFQZ20XZBUDyw7tmhxNPDL2jX+Ukp4OhARXoMU0QVeOd9\/rFwl\/t0+iRfRNnOTNtCYmJWe7V9WB2EOaE1sYkFKsYLm3QAWkrV23INt\/g6uoT3OzNCJP83BpCvAxN\/7oABMkOC8qt+l2KgQyjT1Hojmky\/X1HPQNvIOawRr5rl3ytz2\/uj59iOQDhKa30IAdivdFzCw9ZUtxd7x9rVS\/sG43NfVF0hAuGtoO+k+LAr1Myc+1rYjJh7d1Up0hcHKoIqkUndRBkFS4Y9gYLXXk7ZW6W7aR3f1bil6Fov3C0L\/zSC5cwdfnMTJoivxiFepg96SwYb2Ec4dCGsqKK72krmIQbuwu5R6YUuSR5KZ3YStKYACIi\/a4J1XWSbhyvZuEq4aBGVZhWjCvyFDUPRHva8YxMWZ9tNmoqM3ANy86WdsvKCsb8SeIEb3WiJjV7uT2Si0sCbF3z3\/BqfACpWG9vu5gFc9dREUTEV4d7S5VD16lT6sz6VG3tgg0qgiK6GlmBqZiWvn99NoU0ExXcifqMFwgTnkI4+ws40Uv44MiYfMo3RJT8sRAOEczj\/gvaoyW5sSkS+cM0Wti7uMhwqA2NvBYn+sTtQPDURbrHLXs2GWkviCJuqI9Mb4ybCddMUz8nUI1KkgeKBQmnGsshXP\/ix8JtKBsKGV\/exh1hJj3kjUld\/6UlbeJxDYTasQIM6qSSIko9uyqzhKORKuy7ieYmurBwagzWTeBxsnCpI3uPeW3beN0lpejz8Q8wONPnDWELn5dSrs0eU5SO2mnPrCMwKoyQRMTJUFWnzGeVAUzIg\/GceQFf5aLbAMEH0NSj8zQGevo22Y3dTwjsxwp8YYi0IPXJhvTbsI5lxtMfPuw6qkktwKIUsSSAIdaEKR5fa7\/uDFxGn6V9WDv32grp\/SrsYdETTI0AH86tZL+ORmeZU+pm2RZIJ+Gu+LddD\/pO08BHA7bpzvQWedN+RnAO0cWiMImbyycOV3rNAzdwfQ0KvPcFQKgq9m6ax3vdtA+1lvfydoEfp3fu5UmTubeL8\/EAYriN7sjvW117xa5whpKY+Rk9UyRzLdkKDoYmDkdm+gSj5CmI4MprOaZuqegxgT1xomfHCeOl5BcMGv7WKpJRtUmrXJF8+sjFv10uV2rJm2nOrXjrhzS3GBMVEdZLsJG7y19syG53yGtLpcuL3lyMG65N0q2aadyfOrk\/0hDI7uTVmFLmGs9Czq2r+ex3\/9m0biD+B42SiMTKYQvqfMRaHJSFkjKaGbRkKAGsNwbn2gOWNJNgH5QGynBP+wvegRXT2wZUW9vuRxO6v\/hpjWlYKZQGWZ0BQm2lFsZ1xe2F+2KjT7U5W6ZgYA4OH94qVeheBYoZcEewNDZsILoRcecClgYFgAYUK9qZ\/F8OU1CzS2z8E\/omlwbzIKgBmn5o3LHlus4fDKacNpazs1NDAjrxFT84xBjuPn3CY0FIZ6aIVUBOOEOHPy\/WXw2tLgodXrCDagNeVcaba0tFDb8GjlnESyR9\/zrJu28giBWPxM5OLPrFTC\/vh5WHC3wP\/FCJvUWKEhTejQ94eNaPymkli5nogLIXuQfC5MzGbtRTAc+36taZkixx+2XIXmbHOsCagcsZlUdn8tNh0VjvyS4XW7gkFj9bnYeNGs9Ddv6ewtMeDCXYeRYBGXuX+7h3uviFEdhjiFqTns9REYr8vRrV0FQ8yyFnzwDXOPYcsKdqMJCJXP2vezJAjXiYH\/a4EM6SggUJkArP80TsyfQLFwpf+nGF0KVP7J7IeTvcMW51r\/8eeB29Or9s9y0NGtvBM6Ni78RlfMvOF\/0OjjRUtzq\/AbwXck1rKv6sw9rdVZmhc6NgwO5aOLBlOQqnQ2f0Z9MsfCkuBd9Lq1OFhvOWv9zlmlq+LH0bkve2W0BWaHBtgW4ql6pvJsiiyIiihTKImc8JMGQFX+Y7fdlDiya1a5YBt1DoUbD3ve6yuR+x2Ck0Odbl37aFBK8KjRGajixN3gQfKAzSV8MpvV5e9A6RXVaAUFr9eFfEOGtpt5Lhd4OpBHqAeDrl5jFbbqse06Led0gX3M6YpZQVK12mckKOxhLDQ2KILdgwNRSy4EZ09tU41k9MyB1mS27+z+M2ld6expVM4by0L\/c6+T14TsRgJfczJJROeiV\/tN3\/4nL+NJhJ5dvGIgjWgATwaiHR4OC0LL6XMcyyZAfu+y4RMbgrQiVKJxJ+u7yr2z3BtAzmwQnzCKjufEA2mq\/oGAWU4l+Igd\/zpN3OpgldM08eeRDvW99Wo2f3dJ8hVv3dZcdhlntjHIJ9qX+ZphcHKhiz+sriLCis9D0vmDpgpuaHdoruUBQbnuo6kqQkD2hA9IVJfq04G8LYC8nwiGwxe+6cqP2ETL6S7Trq9B\/3exPsyYHKOwiNKIdjiZ+f5L86Pidr3UWXGCtKukAMyZyJ73UfbfEXJ34G7ABfl1RdjsYLRce6s9K3hiIita6iwUoOFlK8QDbm8g5zP50cF5vNXXyxdnpu7P5i79Ufh2kWh2fh5y2LrpfYhW87pZay1cNi1ixw50oji+CQPSBMTiyv0rdG2l9\/OJFMOFAblmhNYGYe6IXitm0esEjL\/PZBfPj5KJREBr5gTL7MnkYzSJmNy8b8\/fJ3mqgVjIMpgfoOMlhgx3+X38Kt3EZKYQ96NVB+Xthys\/IcFcNl82hIiGaPjus2xtSPjk2nnOspOAMT8dDiTybxdtL8Jjndh0x7Rcic3kluFes08k2+OF84tOFbm4vGzFs6GsxLidbU4zcUQI\/yX97\/AuXN\/DLdf4tPrv2IQqJ8S1wmmc+tJEQsK\/0yW9bYRH73AIdmU2SNuld1n6PDlv9UBvOjU5hkTNwi9mI6VcQie4m5D5ryFgBuBgPytp96GlVaeaY4y4pR72Q2x\/JSYx5S0iHcTrr+RixW9zWd6SBCckWNq3Q2zSqQTktugxV1634cqidhEb0L9xO81ezMWgUcvZHqkUI0jlNQnyyxMRoC2TFkVmOzTAVjQM+1TWX1y0XvKz8Byb2y8PJuJ3lSJ+yx3x+0gVN3ZRjH+14GdGVKWHNFkCaS0hQ8Jtpcdb6tttzy1wy8VaAbmdmlLvTVSPiCyZl00OM0OWtxFusk80d4Z1omYqbzFcPPTLGcI2sUKdBwhefHhXtvteetw0lcSJ56puNGwf\/nfE83TSY1pIgC\/LXyxR5hQE3eE8IPEQHsKsc54Bzkhz8IQjoATc5tvMwqurQ4sw2+GZI3svgttOgFki6NO7f+HVj6zMO3TftxQYGNIHRWp8IbrIijjbK52cVUdlVj5rGHHnJGV3rz9egK+5QdHJz42z4prGeXHG6s2E\/MdPIte+i4IjivX5kpt1GfKpCdygSyOysJyY+cLkMxVyQwLeNClVUBfjTf04\/7h+3kPx3oKxDwnxWKl7tNQcBcNmUuF8FjxDg4wOI4Ob1wDAv8a2FBS8gVEfJr4Ip8s4Kvt\/7HvyzUpoB7rU3Yg1Mrv8L46FkDPaq6QrXToeOWbEajoTE2A7+0iKisxLt2k77kLYmCCk\/ZWZfS49PTaCGWmyQye3pRz\/bMndZ073orAdPj9a8oNvFxDa7qftTbQbRP5xWBwazXQJgHHHkr7Vk02tlXqY43HLZzVcnWTFVrDXSSWmDw593CnA1bHgAjrb\/02OPCMqVetriv1Vf2um7susdgdcLEVfnHAEY17AKJgPPoz4g8OddSUv2c9O8txC2Rv8rTTbLFdWsGcm146HPkFFdWcE0uidPcH+gZ5VQT4UQ3QYzsdSXMUlELKmhnwFhYRTMOSOe+q62pMDfZcwf0GrsvMBA5GEdSmmtudkvjcFAU3XNNC278K2wwngUOVShwYqoUSu6mxoxa8RtAiSAjAUNwF8V8CvEqk09Tqd3s6KTaasbsVXgwBQhPJ9QLgAtBun6gLV1fbvTtlxCYta7zBKNNDoieUSN7HFWRPlpf4qPz+Hh4hgrlQbLdxIDVznlPEiCNuZvuynBkeZHM8dS8386IUm\/rKfTobgCvv6h3O5HlOX7ci0lgaCWZdg08NkZxM+ZwyXA0NTTdct4EEMH5o1PseseD07Cs5xFo0T4Wi0bE3w26iTZl7FqATfcDAT4jN2KqobN+jMRUqadvVRq5rP3RRV\/i1FoS3JMkLLVLGFSUzY4weiX4NIQjbAPiSQLONlqzGS0VefWHwIngGVJDFLt4SyZbbl2eQjl24oX61myxFBapc957tlxeeiJV+aY3ZXmef+XT8aNRoU0u2\/4RLxKQzV+xoayttB9YRPTrG65QRiMoVjFEGa3TDQ1VpII0YUpepLGJyas+7dWksoViMDOwXjEbFeNmQjzaVLTiVdaMi6BXN6FwAEWWdiCLzQ2IOuMw+Q4dIzSz5WDtfINljWeCM5JzLzs5fZCJxvzUqCG6N03H69hWtkb\/imum7uZB27B+vyAaw\/vZW4iGvsF451SekW4SUoDCBWpCknrkZ+98tOb21aVTjKhBLTM+v0vFvB4T+AAI\/T9ID06jTF+0kpmq358P+NVvCpREWhdpU8BEOZPPSD05OmTcYPUSzOWuSVA0fySjzHhCV9dP3zf8HndvjjVnBKV0ziQ\/biVm2d0zhyZFEtlsVP5+bR\/dFebkAY9vd3iGaTC8T\/Q3Q93WZgMGvRmP6Lr8vsPfIXGRNR6nbSARoNPV7VU1EVvyblZOj3plhNbdq+1C8Aez0y0mqzZ3r56ScDU5YT5f63A1XHQSOUp025p2yBmwl1Wyjj8gJKwqANACI+h4O9\/MyokUkDIgqgsNrBIBeP2+j\/HC1DHv8l2\/X\/6I8Rx\/XawzeN2m+TDeqSnMlo\/T\/qaq0i8U509rI6QpVkrPdByPv5BODDJjJpvQsZYWGIFjbhr8U8WV2iU7PdN\/CRw51UGiis20jNkRSYv1\/8qi1I5YE7LiBau9RZ\/ZadejSDH+SSpG9WgmibtAqaUvxdOAdaF0CWWjEu3sPrcPzvyUNA+nnfgNMYGoSMxxYvfBjevrDA2OssFokVuhDFj5oJ3VkSsGqmTNtYPR1mTYzUyPxOl753orfla98q9Qka5cOGeAQdKwPfP0LyxkWLhmtpSJ1j2Hvz0QdebLfdSu3Rs3S+OoKCPQkpip8W1yjsA1o\/TbESvTMn9MrAEnZM2PXXbcQT3BJ2WOAK1+O3RunSeRpbcbMO8eu+LwAKh9ykHTc0FCwxn7LAsyk8gXpZqTh9D9recP+YFj5JbsyS3sRmdGlXZfI2\/pnPchg\/gqOTTiGKLvIPaD8hcIshsEP2K8s7wQ2XOhDcjCHcLwI3Fzcsei\/IHnyaZdRWthhKo4LAwtKp8rOHljdHaP6or2RW2+PkjdUqAtpC77E0xK86AYYZ724pmhdQAyeL3WG\/MXagnGh0vJVHPMfr1J5PikykeekJnpXPCL8jUAZAq6CS1tpIcOkryFwy7aziMdnR\/FeCrbqQcRZF7wIs0KKMqkAswsUib2RFFTNIxTkZAChk3PitkCnnVWRdlk6auA==","iv":"8f61aaf7ace9c0910a8f719f05c93f6d","s":"081437d2560827f7"}
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