Research
November 23, 2015
Retailers must ramp up personalization for smartphone shoppers
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DN2Bn2bG6u3oq1\/CHKuAFgMExo7vPjTW+T+DtjTmQBv3AWv0taHht0RzM1A+zUXzSaw0nR+xM\/E\/CLDVUs4SKhReLhwOG+Q5o6HMAPmzzmEPrRrMBy+bZA1gYNUXNkPN+TJwEIxwPIi9odczP1uhPIv2U0yT9EY6Ss7OGlTv6kDqp681QptAx+XLPmYEJg\/GVQ1Ln5ffpe0s5Afm83ttxnyz906SQ3hqik37y6h3cL964wbSJufRZUAEiWVztjpYjx1RwgnMzTKAvkAaBoXVGQEQ5JQ5\/t2ms6x9ctsKhfbAcbGLMnrZvz8GKq2G5JMOSbcRmGjGHddhYXKpJO13C\/RTu6JpoA\/7qIDCMVI4cMFzj3Ho4T3JePEI7NTbel55M\/bqiQVZNksr5gSuLAYdeBoZSbNEQSSEYDqVNxnFhtnFICm4rASg2phOBr2GhhYZwTJPgp4RJdYbz6Ewp7WDXDPCbyEVK6E13vdfVJKj5SCLKs\/gMddPtGfRAfOQiY9q0CYPFISwqf9k2I0kNfygCTGqGU\/yM\/J1bsY4hqEVoY4xnI8uEFrRAEA4u5t0t5N3h5Wk+yW2GHfxhv2Pj9p+StuiM2ZDjlg057b64bPMmlX38FQcZBDR933XBR4xLYA5NtBy+NEejcqoRwL+CyUkKYWgB1PmGUh3l5xH6710EOx\/1TA\/+HFjgwuESNJGfCUCeXIKIIXUoefiRTgpVqEZioMNtrKdLrQQAdrWVm14JwaVtGfYqGrQhx1ORfBvJJ1xWUj5oGfpI0PoC+DDsC8cNd+lvLd6K+aHsrWAcGXHEY6SDBwmqPmetbjSPBblVcb6enju7BZXQevkFS6\/4q6iGTa1vaszpAfMgmPyp9D0KbJEWdBbccJ7QTi3\/vHmiBeKfQPUH5XF0IQwolULPmo4zbpp6TAXaajuZBW3w8QCTXUeY7Itsd2uVqJmvmbVQ8VXs5e1+SazGhJzcBQ6umynpdUTK38kHjM9D\/RBUtbJPYDyTAi8F+5kxkJOmD4mDViuXP4opdIa6uY8SNjmZ49+z+Ge+Nxl3MUF0ynx5ckIGV7DFeVjfTVqCXzra4mtuowd32FBEu4ONdACFNIMUDt2ghQgMBdlVUvIgTKRxeuL0tfLrT8xocwIw5vh7JpiyCeoO2LiE4CNhis5I8SSc5UcGkdGT1OgbRfFE8xWrp7CEbZXi1+223cTKZPjo+ak1pwWZjmSYQK3I4riY57e3lPQPRyV7fRbM+CO2mPIfUhjrX3511rDCLx8kWsz\/YcYw9rcWj0rLEXfPwBAgtK8mkyT51dUuEy42M0N+19+e0EmZWow5nE8eMYsjQx0LC6fhfrJsetQBATzdsby9CaU3NM3XA4\/hleBs3yTEBWyp9hWUI\/Fwu5TRYwEAKVbUTrDfdVfWZC6oZmU1O3wx6c30pkZ1R96f4OwFo7p0yd4BJutzbVZayhOn+xnMAXgDE7ZqLORAapFU7gSFJi7xanOs0TOd+O+p2I6ZsJ4tstVE5ambPSGj7bjg2o7TpzdM97iN1EiTgUZJiL8\/OdiCxmaKUNPEk7MwoDELmmixu8WePRLZNtSCtiAA5RK7SNGEZmublS9Y7yUOboYzQcCZ2kGfG53x1cqp523BwXuPe\/euTjQxcEO4CLQ9pExkgvPEUdLTs10vjvfCyLfLXyxhvGzE72x9L\/hujcCCsVTk1zx8+GaPE3P2dQW48zOzjjKnwGDPAkNWitfLF3R5YMIVx2RAGvxUOjaqeYZ2Bjg\/j9HBglCeJfS\/cxOuHyparsWSlDIqWgCDX\/88d\/tlH3wvzoCzBRQV6cqNkziv5AU7JA\/sEJoFA4M03tuIsHystwGC2ZCYOtGt+IMiSqU7+k6+wGU43iwvYqX3f3iP1jNxFJeyvngP1dxwz+3+C6qnHFY1Qls1eWz+T3DaI6L63UNQS9kOfU9WtKfK9xsFb5HeWj9RXeZVFelBJ+zoZuqt3s1sUBEivoBEIkZUh5O\/8OfC95UX+uUFVBgUqn8Z4qhAjrSMUQwqdh4034BY0yYOWg3jYCkXw+UFtvw5tvijscYehbIl5UODF7HpY5UnNj4sdAkin7U2G2yzjsE0Ii3tlmpjxJa8HJOSIX760PNnuFpCOBdsYtr8DNDuVRI1cZeRBfi8DT\/L9FHO9B4U0+u7NFHlGoKMcYmJha6YxE1JtVCQW+R01If6Qg2Qxo26AZvbZyA\/1Wv9PjLn+DhCbA+2sFCjSyjmuIuTACSgnymzHaWfoacPg\/OY615MWvH0wVhTrtBUXicYYuNFQrPxsotdGyTKF59DFr512JNgOYGFyW5IdlVoYa\/KJxa6PTio5Z3O9kD38X04LmXILiIlE3j5kijbW6eXj0bEPc87XQClTqg0IgWfkcYhmVMInX\/A5zPPGK91LFTUNKsbLcjC0AlWGKuoEGuZzT9gZI5T6u0H4yl9EDv4tXkbpM5MhHrB1vLNV7alJ1TJjLUR08v0Lfc+YZ1PVJl6ih7szMwtWHEYm0m\/as4x\/3i7FQ7sCAaU4GoGyoie5vL66BBdWHRgXAqIgaYrAkbep641BSzWVHGqV2IYJ8aVQH0jx\/SFUySUlPDz3LV9DKrGoGOAVSIHoDeTj6nKULYbC6tp65RoIi8sq0aE7RRrtJrrWZqLEtnF6vtoaG9ykYHsmAffmHrfp9GLjzrQ+Ctjw2wfAcTKPLD0QUeh39D5+CZiH5LkYPEaqQc6idm\/6qpipU9lRst7vs0GAh0Wpy9swhyooOCAZyKcc4v5bCDMyXFXqsMolwohkin5JWF0GUfMJQykqunhUA5m6e3BiL02VjB3pPcHO\/Fbo642ffWGoq25\/xzqnPnAKzSTm\/VwMzbMCjXVwrjvXlHZjYMMuJvYGJLLh7PT6UEDzoaogZi9g+N0yk6CSuNNHmpu15jvm045UCaMxN3pYzeBJ4bfN2g3hcQ0kLErZjhzecgWouiptFERYYoOt9QsGq\/mstbNNfX85wUU1H0Nm8TAVIoK1s4l2rn1A9k5QEaKJJm\/ZGIV19GLz10KH7ud5xYZjJuy6mtU1HacQo8HFlRx2vdda1xCQ5uYjcZHyuTqEYIEXoouS+o5g5i4FlRO1loft3tmGA5RKyPpU1fsNJ7JI0BupVDZukKmu+mEURjeDDwK\/7ZUsVSXeD2wR1lBJZOsAvG6V+dhXcCulYcisN2XFqUG51oWG65WWtnRs4\/aTJQSMjObQHE383mPAca8a8DVkfbv5O6xW2R7bA7f6K7hUSAa8G5b1zVY\/21GREw7+7AltqvYipY5RPjMHegdaEc06U+m0ioUa6dQEfL1fu0zICUNZcRBLemGy9IUFCcrPLAH2ZaC\/Pj3C3oN9\/DVmtBt\/\/1EwK\/pXNjEbz\/CL8U727HcFqH\/8yJeDfXS01G3V0FCVAmQ63kPjYIsrqd\/ajJX2uU9RrlPniVTCmaVLZCuZrZAuF07B6DvMmOu02TbypjhjW3aR0L2hBuz6InypFbhU20LUSZi1Rvs5Aoj6qO1c5yGL0QrdxUHuvbg60Rlqvd5PbZ8x7y7JXrYFidLC0JhVDNG46cMleFCZWHTiVamVXDvJqc\/SQHLwCXiZOfwZvrQGdAQmwYW4q+rMqXwA2Tc+jMl6GffOvgANxSKfe+z4Kr0Mt\/bterWtZeAGOD4SLGg8Dz8dfikDVleOETzb6wxSPRnZaj6Kbdwf3M+m8iRblWhy1HafKu0dGLz3WLD5l+5PaoGTVkSQNKZ9ABj7O7S7mqKzjI9HjM668HrtL3aD1+byu\/j5yNGnhuaTqPXrxGplzg0du\/fNoWvxLkliwLp0X9CECxbUcLyJHftsAoXRkD6ohwgh2Bzg\/izmPxCTVoKxO2u01iZYurTxW47tAPcxTPruz01KfU0OFU0ncmCg62Em8+oMjHWswjDV5LmyDAzyyYVFgslfqDFjS\/IE4AgAYAwOevbOKEw84Zng0xnVJhgtsfv5dhMykkT\/2CGHPtxLn635U3sZ\/B9Yb4uC36dZswuSqIr8agLsdLXA3F3UndafFLgRdq4O\/vlKwnxj\/WsPV8+kpXcrCvQj5nj\/3WtgsTNI75XSLBOzxZj1b4xqzMpoyyJATCosCRmvRwwNPOZmGf+wxFGU4yWFUyHFurfvQRiAPfRBLLVrBSBB","iv":"7968906e25e9a3db81b0a29cfc799f5b","s":"61eef271afe7b359"}
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