Research
November 23, 2015
Retailers must ramp up personalization for smartphone shoppers
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EjEP7WSTvyD7b+fDUbmiUrwSyCAwVGRmoe4hNsY8yhx6tB0eLViBT7dBrf0fFODGkxJ3CmZZDvJBOQShWz79On+CCCKajJa96lkevEPIJ+KflCVccM6rBjMnZcFeh94lhg5dFBM8fhaiFRDUVpYpJ7I3IitbRPh4OLubxBiHbjn7e40Xfl3vzg9BUT6JH+yg7Rig2Y2VCv1X31R3jFPeaE9C53+J6Y321+z2uV7HZdDTD8sB8zRr4O\/mf5aMo3AFEKDpkFbwuY4BlYRFPK9zE6SfD+vNt+21i+20oOHqlYdJkJZJitdL7iz8pW6UVbShqZj+B6oeA2h5lQFRFVBzZxS5eCsQv1mwUPOq2zdDxNfSY2ujLIhorzxr6MTkGQwuPQmRs\/77SPJFjkLFWZBNA7us6XrZhHQF09H5lh6mITduK5Mldks3lHNG84zJyCfXQ2sOWYpAXrfYQeJXLMxX++xjqAgL\/4cpV8PbJxxXT9vsPy+XmU\/NKbryRg1ql3PKd0h4I71VVUMkLGQbH+S3vHEwvUfvH1kQ6OKZj9u6DsPJA+Qy6FpJFwTBSzPf\/77JYPuMSahkLJJCDs4mF\/3FwP0m7AfywLLQYHD+1ANXUhwR\/hidzt0ifnGojyTvjI5BdOZXrFKLVlWxMfJ8xqwCsjmJfLj+VIu9fTZsQG0sojGgyRc2BbbqeJbdAFRdFEmyty9Fi+r3iTs5I1dORuhA1En3Jq4G\/JtuHrcg66VZh2iK1EJEGvEB50+jiK3hpsohYb3qEQJP7n3SiP73BPGXtHhTediM3i8orXXLYVab2F7d9Rm8N1g86sLMbEPUDSMBlteyEXMcEk\/Cdai+lMkImivrBWEGbGV6Gdul6A2tmMndFkYn3+AfJiZJDBki624HonigN3Vn0yCcbHAuC01ORYu6dccGOFH7j+MrWKCV0XSuXmBeFBJlu41F5Z9NgqWVrPm00QMl\/Ji\/FUNGz1CtxEtqjmcNFSlQDjpjWyW3raZhvq8mF8gW0JSk6zoDXYdP+bvffEChpv9KbgB0hwWXQujDc2qkVTQSt7tgV7icqLG\/EVtZtre+QBwGBG+Hj6S7EYmtEVsuIbn2UU0IRerukF0mQ\/5JjeyAsVJz\/46P5Z+WRlCn9gmEWgpfO21UugYzeo1Mp4lj9jwCWfjo7lIrE2zrkDE9wQJsOs6Wk2JXAWjpsC7Mkn15FwFd0yabtNpDFjYQkc2r9FIfsuVRDjbzOU2mpe87vlK7Th+AED+7gsFH2DsAq\/4DupSW8gGTFoaL+nwS86foVibjCVKRkvCEraR06obk+V3Cd3Mt8ItlUeJN3tVkPk9RnGc\/hhV0lh9xO8N2\/PoLCGgGu3efY\/876w+pUvgr6u+AmYKCtZfsAXIbOBDk\/3eg3WEfMpudHHAYaLSzsZJSO5r4vOEr99kaJw\/+H3TOK0stbhU2Q9Rt256rkPA\/bNn8HthfkKrvodst3JbuoRutISCWRyczP6NJkJYBvMh0Z+9pBs7N\/WuSCYXngrrVPF+Axh167ndoVxrIUSwWu6jzRzGRvv5gP\/Bfsi1V3AmSbJ+qa5UgWlIQ\/qWimJrjxbggdrIMDvm8anDiiopraMzEKp1j5d67RsTtQc0yr70Q586ppWfI0DXfWJ91zllg8hY\/AG1zLx20gaOxgrekaNKnL1\/L8R0Mt8qoGT7M+\/nJxIZz\/5CsnOVl0oTrcLsWw3bXCoaLonB4W1Rx\/K94qoEWoNFhrNd0bE5LbsJFovIQSp23fQCLZjShManDlI1nHwcwho+qj2a698wR28h7yl6PIrdF7ulWHRPN1xmby6ntobj8KQiQ\/hUSPfOQR5gInrqYw5NK7MVJA0Z6lJJK6WMWL+vngzi7YJvCvA0islZf75Zn\/Rr1r9EuwlK2YRpjJ9Xy2gvdrBee4Y4QFQ5I8oFMxwTd7kFGnUApdLjcT1yCwtREvf\/4Usmppn1E6vHPeaKI6pC0Onb5KHKPXNm7eIChWKaijXazBne+MY5xWfYlxfcs9t5L+wehaEnCaWyuB6UqTo4O78\/fbGbVEG4tUtFDgD\/GBcCZ9rh+HJSTStGf1VtDjLABBAfHYY6VQvjqkgz88UliCah8oA\/Z5qLU10l6cue1GY2hweLXJLdoywrmxV8G6kXByXRWALzK7g0dWw\/jkTE0If5UjB4aQgPvF8ssAMBK9iqjPNhSL1qLuF\/KuyV2Wqayr8jXhKYsHRGZfdxt5T9xSMTKwkFH3wcse0RwV5sF8AiCpzeyU5BRr95xNIkypKu4Vi7Gha7Rk7JQXHBJFKSkPbVwh6q3iOjVaLqwpdCxk\/4MIsTOi59O5HI6mHeYS74OZluwME8WviY4+D3R3dZgnkPdWbaR86LpptgPg\/ckQFNfxs0KUBV1ok6RzHT\/E+3iIJfdgxMMQh+pWjmjx5DwGUawYFtM+ne5QFx1iLvpQI5z4i5+1sdckUvsRqQNgKWYt6LEKMgYadcLmF7oLYQYndaHmNucK2\/FUorxuk35M9HpaOlTMTJs00Apza0oOGsRwGx2pagQabA3L3eFo0nQWLa4z9YOwT6224vlsU2+Vf5l+XUyi3nyH+8r5kPEXkxVDBfEFwrDF4VRSOMJHqHXp7CwQcKjkgKxz+WvRZOl0bX6Hn2bN0ELXSr2Iz7DBVxMkIZZbDcCpWRWlXNrngtrns9tb\/Enepzh4XGS9Zxr3qrI6SCLD\/wOJ4yEqLetNwtamwpA0pcK87hWZR7ARdSPTMlKEKrYqNErzgrr9aq1Fkkb92xVpPnmlMghO\/vcJ95ACktDj8cq7+9OxpvHGDJ+sIJf5uiFmTc1vA0\/lIYPMPgdPtRQLUsz+Tl+LPbmqD97\/Gos+n6EWe96ckaaK1UvPxGJqwasT89gRLpJS86HEhFcdYIWhGV6ifooSCpxRVT1ZrCWZUuJs02MM2LwbS1\/B2JmeJPg03xoxj5g+ertji7u3SLSy5X97wiRJPrmsIJPkj1531+ijzDoGEYQZhgbRhkJO59YgRpq8O7lMHhvNqx2CI+3O28+reO9DM5WWD4VUZM6yaNH+95USsXqZPRgdX5y7329swnCq\/cZj9oFK8AEm6rjTr+e4RULKr+Iq\/bVh584otA6QOCnxFCK5UQX6EpQT1DjgZSdQV\/6EnkP9uFDwxnrBfvYYxi5GSusZwEUbAlfbw5ri7SneMiTYgNz6v8Cc8ObpOw0MC67SoEfP+fpSYNn6IIWqpo4FBLiKrJlUbyOphU58QEhBXXvLpU1R123xvLCzWPTnR5zyKOQb3ohhhnBWE5TvfepwTmLbm7Kxq2rQejpnck8hjYs4zHuuwtSG33MceCvAQ8bwf2z8Q6Xe5qJbmwb\/gu7zI5dIfscb\/sNhLdO9bbknh1VHUBKskYfS99lLQRB7GjNuzPPfzdYucD8OKTX9Go4RWXGzg5x1UuwUkwp+xMq1l7Zc2+43I7k9OEhuV1NPyErrSUu85KDb7Tm63Ul5Qep2BfvDzkLwauWPx3OfH7FgGMiBo4RKgz24z511d2I\/rIk9G8ygwSyLZs7nliEEbfBb+uCB18VgM8vOX9INygUmo6iyU+vntp3fmGvmcnOSqKC4bKlGB7Tv1AB+QWpVsNppjrF4qN8cH6l4SoNA1ue1TARKB\/4WsREi8cnRodWYViOe46s1TvqjypJgjUrDfLTjpugSwlKh3RB0BTj6siom+BRDuwRNYx+BB7goUjWs0hLdfNCV+ArOhUJi2vsgZeq0tIZXYRyBzkjrA9isxBnwQsnaPM5qKOBAez\/DSEBTDm0rCgXpjrq5cDe2XaioQgHKtmc9J\/jVm4QQm7guKC0U8jD8zzH1BIxrngZI9yxBY+6Dv+IZ16u0UIooahK3vrIv1oEEw\/r6Fwref6ZUOJol8PE6GZuTunSyOGT1e8uGoALs9XecpeddN3+mTgJVT5HItSKVD9AgMSBLYYJhbprBcPRimZg31iYM4wByIWFyEE+j++cmezpOi5udMhxQTWRRQTYVgoXQ1OKZMviy7NTJETQFN5yH5R9JmexaX+JUzsmRVIVmytK0JIWpZ5QvX\/LCt0LnhycLtTqB11Fpmf9jHi6PIzq7yVHH30Uzm4XJqa1q3o+VqEMEtVOohIfEEjLFIWO4fg9\/PpG3QbUqiH2lOBmFeVGg0UYx84e0mZTp","iv":"a135ee403d1ee40cde3c49fdaa9f5cb0","s":"cc337902bc225149"}
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