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Nov. 15, 2024
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Retail

Retailers consistently miss out on valuable YouTube engagement: report

June 30, 2017

Retail's average view rate is far below the all-industry average. Image credit: Strike Social

 

By Danny Parisi

Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Burberry overhauls strategy amid rocky interim results
  4. Neiman Marcus honors Leonard A. Lauder in New York City
  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Creative director joins ranks at Harvey Nichols
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