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Retail

Retailers consistently miss out on valuable YouTube engagement: report

June 30, 2017

Retail's average view rate is far below the all-industry average. Image credit: Strike Social

 

By Danny Parisi

Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Air France reinvents beachfront pop-up at Cannes Film Festival
  9. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize